Heineken: Green is the new black

Advertising Agency: JWT, San Juan, Puerto Rico
Creative Director: Jaime Rosado
Copywriter: Jaime Rosado
Art Director: Johanna Santiago
Editor: Mizael Morales
Sound Engineer: Carlos Dávila

19 comments

reject_subject's picture
reject_subject
209 pencils

Wow! great!

ilovegreatads's picture
ilovegreatads
312 pencils

truly brilliant.

royschellekens's picture
royschellekens
390 pencils

Very very very nice!

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Guest's picture
Guest

i dont know

kergu's picture
kergu
6795 pencils

Felicidades! buen trabajo.

firebug's picture
firebug
1117 pencils

wow man

great work.....

Guest's picture
Guest

freitag bag?

Guest's picture
Guest

Nice idea but dont get... why "new black" ?

Guest's picture
Guest

Smart.

Guest's picture
Guest

Yeah, it was nice that Freitag did all of the thinking on this for you and made it a fashion trend six years ago. It's not your idea but I applaud the environmental action. It would have been better to just partner with Freitag on this and reach consumers beyond Puerto Rico.

silvi's picture
silvi
4172 pencils

Just a fashion work. Nothing more.

hagemony's picture
hagemony
335 pencils

"walking billboard"...yes i like it

rolling.stone's picture
rolling.stone
2740 pencils

pro environment

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~ Quite obviously, I have gathered no moss ! ~

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Why are you all so "nice!!" and "great!" about this? It's nothing special imo.

Guest's picture
Guest

they always said that,grey is the new black..well,just so so

F.Abboud's picture
F.Abboud
218 pencils

Agree with jackmancer! nothing new about it; it is not a wow thing; branded bags are everywhere; now when it come to eco friendly, also many other brand went that road much earlier; Carrefour for instance introduced his branded & eco friendly bags 4-5 years ago!

Dadaism's picture
Dadaism
161 pencils
oeidei's picture
oeidei
16 pencils

Love it and wanna get one :)

juuaan's picture
juuaan
13 pencils

ariel did this, but even so i praise the idea

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