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Heineken: Green is the new black

Heineken: Green is the new black
Your rating: None Average: 7 (22 votes)

Advertising Agency: JWT, San Juan, Puerto Rico
Creative Director: Jaime Rosado
Copywriter: Jaime Rosado
Art Director: Johanna Santiago
Editor: Mizael Morales
Sound Engineer: Carlos Dávila
Via: ibelieveinadv

Comments

reject_subject's picture 188 pencils

Wow! great!

ilovegreatads's picture 282 pencils

truly brilliant.

royschellekens's picture 91 pencils

Very very very nice!

Guest's picture

i dont know

kergu's picture 2734 pencils
10

Felicidades! buen trabajo.

sachindhokane's picture 511 pencils

wow man

great work.....

Guest's picture

freitag bag?

Guest's picture

Nice idea but dont get... why "new black" ?

Guest's picture

Smart.

Guest's picture

Yeah, it was nice that Freitag did all of the thinking on this for you and made it a fashion trend six years ago. It's not your idea but I applaud the environmental action. It would have been better to just partner with Freitag on this and reach consumers beyond Puerto Rico.

silvi's picture 1464 pencils

Just a fashion work. Nothing more.

hagemony's picture 270 pencils
7

"walking billboard"...yes i like it

rolling.stone's picture 1164 pencils

pro environment

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~ Quite obviously, I have gathered no moss ! ~

www.jackmancer.com's picture 731 pencils

Why are you all so "nice!!" and "great!" about this? It's nothing special imo.

Guest's picture

they always said that,grey is the new black..well,just so so

F.Abboud's picture 68 pencils

Agree with jackmancer! nothing new about it; it is not a wow thing; branded bags are everywhere; now when it come to eco friendly, also many other brand went that road much earlier; Carrefour for instance introduced his branded & eco friendly bags 4-5 years ago!

Dadaism's picture 18 pencils
oeidei's picture 5 pencils

Love it and wanna get one :)

juuaan's picture 13 pencils

ariel did this, but even so i praise the idea

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