Heineken: Green is the new black
Advertising Agency: JWT, San Juan, Puerto Rico
Creative Director: Jaime Rosado
Copywriter: Jaime Rosado
Art Director: Johanna Santiago
Editor: Mizael Morales
Sound Engineer: Carlos Dávila
Via: ibelieveinadv
Advertising Agency: JWT, San Juan, Puerto Rico
Creative Director: Jaime Rosado
Copywriter: Jaime Rosado
Art Director: Johanna Santiago
Editor: Mizael Morales
Sound Engineer: Carlos Dávila
Via: ibelieveinadv
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Comments
Wow! great!
truly brilliant.
Very very very nice!
i dont know
Felicidades! buen trabajo.
wow man
great work.....
freitag bag?
Nice idea but dont get... why "new black" ?
Smart.
Yeah, it was nice that Freitag did all of the thinking on this for you and made it a fashion trend six years ago. It's not your idea but I applaud the environmental action. It would have been better to just partner with Freitag on this and reach consumers beyond Puerto Rico.
Just a fashion work. Nothing more.
"walking billboard"...yes i like it
pro environment
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~ Quite obviously, I have gathered no moss ! ~
Why are you all so "nice!!" and "great!" about this? It's nothing special imo.
they always said that,grey is the new black..well,just so so
Agree with jackmancer! nothing new about it; it is not a wow thing; branded bags are everywhere; now when it come to eco friendly, also many other brand went that road much earlier; Carrefour for instance introduced his branded & eco friendly bags 4-5 years ago!
Oh my poor Freitag!
http://www.freitag.ch/shop/FREITAG/page/frontpage/detail.jsf
Love it and wanna get one :)
ariel did this, but even so i praise the idea
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