Advertising Agency: JWT, San Juan, Puerto Rico
Creative Director: Jaime Rosado
Copywriter: Jaime Rosado
Art Director: Johanna Santiago
Editor: Mizael Morales
Sound Engineer: Carlos Dávila
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19 Comments
Wow! great!
truly brilliant.
Very very very nice!
http://twitter.com/royschellekens
Hate advertising? Make better ads.
i dont know
Felicidades! buen trabajo.
wow man
great work.....
freitag bag?
Nice idea but dont get... why "new black" ?
Smart.
Yeah, it was nice that Freitag did all of the thinking on this for you and made it a fashion trend six years ago. It's not your idea but I applaud the environmental action. It would have been better to just partner with Freitag on this and reach consumers beyond Puerto Rico.
Just a fashion work. Nothing more.
"walking billboard"...yes i like it
pro environment
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~ Quite obviously, I have gathered no moss ! ~
Why are you all so "nice!!" and "great!" about this? It's nothing special imo.
http://jackmancer.com/
http://twitter.com/jackmancer/
they always said that,grey is the new black..well,just so so
Agree with jackmancer! nothing new about it; it is not a wow thing; branded bags are everywhere; now when it come to eco friendly, also many other brand went that road much earlier; Carrefour for instance introduced his branded & eco friendly bags 4-5 years ago!
Oh my poor Freitag!
http://www.freitag.ch/shop/FREITAG/page/frontpage/detail.jsf
Love it and wanna get one :)
ariel did this, but even so i praise the idea