Advertisement

Champions League Match vs Classical Concert (Real Madrid, AC Milan)

Agency: 
Published/Aired: 
March 2010
Description: 

On the night of the October 21st the Real Madrid played Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn't say no and had to go to the classical concert.
But...

Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Head of art: Cristiana Boccassini
Art Director: Marco Viganò
Copywriter: Cristiano Tonnarelli

Comments (44)

Log in or register to post comments

Highest Rated

Charlie_12's picture
Charlie_12
Activity Score 97

It's interesting how the Namibians resolve everything with rifles.

Masscreation's picture
Masscreation
Activity Score 76

Damn, I wish I had done this. Been a while since I laughed so hard. Great work!

esia's picture
esia
Activity Score 239

Great. Respect!

morse's picture
morse
Activity Score 17364

Tears in my eyes. Absolutely love this idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

michdec's picture
michdec
Activity Score 440

LOVE the idea! and big respect for getting it to work

okmar's picture
okmar
Activity Score 29

genius, brings tears to my eyes

niko_17's picture
niko_17
Activity Score 138

just Amazing!

aaand we have a winner!

Adaddicted's picture
Adaddicted
Activity Score 3435

Stunning experience!!! wish I were there.

withalltherespects

redkedscom's picture
redkedscom
Activity Score 59

How? How you sold this brilliant work?

CopyRight's picture
CopyRight
Activity Score 713

this is how selling should be, Great!

Axl's picture
Axl
Activity Score 266

genius

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Excellent.

adddd's picture
adddd
Activity Score 95

Genious

aladin's picture
aladin
Activity Score 3

Great!

credits?

sirvan's picture
sirvan
Activity Score 29860

Brilliant. Awesome. Fun. Etc. Etc.

Congrats to the team at "Clothing & Footwear" !

+++

"I love some things, and don't love some other things."

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

It's all about having fun!! Branding HAS to be fun! Great

Brain-Art's picture
Brain-Art
Activity Score 1101

Congrats !!!

gonndo's picture
gonndo
Activity Score 1094

THIS IS EXACTLY WHY I DID STUDIED THIS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

THIS is advertising...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

monsieurange's picture
monsieurange
Activity Score 520

Bravísimo!

Inesita's picture
Inesita
Activity Score 65

Love it! Very good idea!

ossman's picture
ossman
Activity Score 29

ingenious advertising...

cirano's picture
cirano
Activity Score 32

all my love fore this!

corporal_hicks's picture
corporal_hicks
Activity Score 365

That beats it all!!!!!!!
Gr8!!

talkingisfree's picture
talkingisfree
Activity Score 2710

Sooooooooo good!

Shingo's picture
Shingo
Activity Score 408

brilliant brilliant brilliant
sooooooooooooooooooooo nice

satrianee's picture
satrianee
Activity Score 3748

Hats off! What a wonderful, great, bright idea. What a big job. Bravo.

Wordnerd's picture
Wordnerd
Activity Score 6692

Pure gold!

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Gets to the parts others don't reach! Great!!

funky_frogii's picture
funky_frogii
Activity Score 2536

hats off...

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

StPepper23's picture
StPepper23
Activity Score 269

absolutely amazing

Ensamblador's picture
Ensamblador
Activity Score 239

That is real, powerful, efective and original advertising. You just made me cry.

gmint7's picture
gmint7
Activity Score 2683

this year's best campaign?????????

:::J:::

raavigeorgian's picture
raavigeorgian
Activity Score 2444

can't explain the feeling after watching the campaign...speechless and awe-struck

AssassinX's picture
AssassinX
Activity Score 1329

Bravo.

What a great planning work for Heineken !

Ameya's picture
Ameya
Activity Score 42

Pure genius.. excellent execution of experiential marketing!

LeroyChristian's picture
LeroyChristian
Activity Score 392

genius

LeroyChristian's picture
LeroyChristian
Activity Score 392

genius

Guest's picture
Guest

what a genius!

mujerendiagonal's picture
mujerendiagonal
Activity Score 84

Niiiicee

Guest's picture
Guest

Check out the brand new hilarious advert by Heineken "Men With Talent":
http://www.youtube.com/watch?v=kfrZnIx2VFE

musleo123's picture
musleo123
Activity Score 7

Good!

PDDYII's picture
PDDYII
Activity Score 6

Increased brand awareness....check
viral effect...check
increase to bottom line.....hmmm?

Cioccolato13's picture
Cioccolato13
Activity Score 29

complimenti..!! Buon lavoro..!! Sencillamente espectacular, es super increible esta puesta de escena..!! una verdadera obra de arte..!!

Mas que palabras, la esencia..!!

Carlos Aledo's picture
Carlos Aledo
Activity Score 63

Master piece campaign. How to remember a brand associated to a great (and emotional) moment. Great viral strategy too. Really very clever campaign.

Charlie_12's picture
Charlie_12
Activity Score 97

It's interesting how the Namibians resolve everything with rifles.

Advertisement

20% Off Sale at iStock until December 9th 2016