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Heineken: Champions League Match vs Classical Concert (Real Madrid, AC Milan)

On the night of the October 21st the Real Madrid played Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn't say no and had to go to the classical concert.
But...

Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Head of art: Cristiana Boccassini
Art Director: Marco Viganò
Copywriter: Cristiano Tonnarelli

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44 comments

Masscreation's picture
Masscreation
76 pencils

Damn, I wish I had done this. Been a while since I laughed so hard. Great work!

esia's picture
esia
239 pencils

Great. Respect!

morse's picture
morse
15494 pencils

Tears in my eyes. Absolutely love this idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

michdec's picture
michdec
440 pencils

LOVE the idea! and big respect for getting it to work

okmar's picture
okmar
29 pencils

genius, brings tears to my eyes

niko_17's picture
niko_17
138 pencils

just Amazing!

aaand we have a winner!

Adaddicted's picture
Adaddicted
3435 pencils

Stunning experience!!! wish I were there.

withalltherespects

redkedscom's picture
redkedscom
59 pencils

How? How you sold this brilliant work?

CopyRight's picture
CopyRight
715 pencils

this is how selling should be, Great!

Axl's picture
Axl
264 pencils

genius

Blashyrkh's picture
Blashyrkh
32698 pencils

Excellent.

adddd's picture
adddd
95 pencils

Genious

aladin's picture
aladin
3 pencils

Great!

credits?

sirvan's picture
sirvan
29870 pencils

Brilliant. Awesome. Fun. Etc. Etc.

Congrats to the team at "Clothing & Footwear" !

+++

"I love some things, and don't love some other things."

brandingworthspreading's picture
brandingworthsp...
648 pencils

It's all about having fun!! Branding HAS to be fun! Great

Brain-Art's picture
Brain-Art
1101 pencils

Congrats !!!

gonndo's picture
gonndo
1092 pencils

THIS IS EXACTLY WHY I DID STUDIED THIS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

THIS is advertising...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

monsieurange's picture
monsieurange
520 pencils

Bravísimo!

Inesita's picture
Inesita
65 pencils

Love it! Very good idea!

ossman's picture
ossman
29 pencils

ingenious advertising...

cirano's picture
cirano
32 pencils

all my love fore this!

corporal_hicks's picture
corporal_hicks
365 pencils

That beats it all!!!!!!!
Gr8!!

talkingisfree's picture
talkingisfree
2569 pencils

Sooooooooo good!

Shingo's picture
Shingo
406 pencils

brilliant brilliant brilliant
sooooooooooooooooooooo nice

satrianee's picture
satrianee
3748 pencils

Hats off! What a wonderful, great, bright idea. What a big job. Bravo.

Wordnerd's picture
Wordnerd
6662 pencils

Pure gold!

Phil Lestino's picture
Phil Lestino
1672 pencils

Gets to the parts others don't reach! Great!!

funky_frogii's picture
funky_frogii
2538 pencils

hats off...

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

StPepper23's picture
StPepper23
269 pencils

absolutely amazing

Ensamblador's picture
Ensamblador
237 pencils

That is real, powerful, efective and original advertising. You just made me cry.

gmint7's picture
gmint7
2685 pencils

this year's best campaign?????????

:::J:::

raavigeorgian's picture
raavigeorgian
2444 pencils

can't explain the feeling after watching the campaign...speechless and awe-struck

AssassinX's picture
AssassinX
1329 pencils

Bravo.

What a great planning work for Heineken !

Ameya's picture
Ameya
42 pencils

Pure genius.. excellent execution of experiential marketing!

LeroyChristian's picture
LeroyChristian
392 pencils

genius

LeroyChristian's picture
LeroyChristian
392 pencils

genius

Guest's picture
Guest

what a genius!

mujerendiagonal's picture
mujerendiagonal
84 pencils

Niiiicee

Guest's picture
Guest

Check out the brand new hilarious advert by Heineken "Men With Talent":
http://www.youtube.com/watch?v=kfrZnIx2VFE

musleo123's picture
musleo123
7 pencils

Good!

PDDYII's picture
PDDYII
6 pencils

Increased brand awareness....check
viral effect...check
increase to bottom line.....hmmm?

Cioccolato13's picture
Cioccolato13
29 pencils

complimenti..!! Buon lavoro..!! Sencillamente espectacular, es super increible esta puesta de escena..!! una verdadera obra de arte..!!

Mas que palabras, la esencia..!!

Carlos Aledo's picture
Carlos Aledo
63 pencils

Master piece campaign. How to remember a brand associated to a great (and emotional) moment. Great viral strategy too. Really very clever campaign.

Charlie_12's picture
Charlie_12
97 pencils

It's interesting how the Namibians resolve everything with rifles.

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