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Heineken: Champions League Match vs Classical Concert (Real Madrid, AC Milan)

Your rating: None Average: 9.4 (207 votes)

On the night of the October 21st the Real Madrid played Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn't say no and had to go to the classical concert.
But...

Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Head of art: Cristiana Boccassini
Art Director: Marco Viganò
Copywriter: Cristiano Tonnarelli

44 Comments

Masscreation's picture 66 pencils
Masscreation | Wed, 2010-03-17 07:27

Damn, I wish I had done this. Been a while since I laughed so hard. Great work!

esia's picture 217 pencils
esia | Wed, 2010-03-17 07:28
9

Great. Respect!

morse's picture 8308 pencils
morse | Wed, 2010-03-17 07:51
10

Tears in my eyes. Absolutely love this idea.

What hath God wrought

michdec's picture 444 pencils
michdec | Wed, 2010-03-17 07:56

LOVE the idea! and big respect for getting it to work

okmar's picture 29 pencils
okmar | Wed, 2010-03-17 08:13

genius, brings tears to my eyes

niko_17's picture 78 pencils
niko_17 | Wed, 2010-03-17 08:21

just Amazing!

aaand we have a winner!

Adaddicted's picture 3388 pencils
Adaddicted | Wed, 2010-03-17 08:26

Stunning experience!!! wish I were there.

withalltherespects

redkedscom's picture 61 pencils
redkedscom | Wed, 2010-03-17 09:00

How? How you sold this brilliant work?

CopyRight's picture 717 pencils
CopyRight | Wed, 2010-03-17 09:23

this is how selling should be, Great!

24/7 Instant Human Translation:

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Axl's picture 262 pencils
Axl | Wed, 2010-03-17 09:31
9

genius

Blashyrkh's picture 18386 pencils
Blashyrkh | Wed, 2010-03-17 09:36
10

Excellent.

adddd's picture 95 pencils
adddd | Wed, 2010-03-17 11:52

Genious

aladin's picture 3 pencils
aladin | Wed, 2010-03-17 12:30
10

Great!

credits?

sirvan's picture 28132 pencils
sirvan | Wed, 2010-03-17 13:15
10

Brilliant. Awesome. Fun. Etc. Etc.

Congrats to the team at "Clothing & Footwear" !

+++

"I love some things, and don't love some other things."

brandingworthspreading's picture 656 pencils
brandingworthspreading | Wed, 2010-03-17 13:37
10

It's all about having fun!! Branding HAS to be fun! Great

Blog | Twitter

Brain-Art's picture 1113 pencils
Brain-Art | Wed, 2010-03-17 14:44

Congrats !!!

gonndo's picture 609 pencils
gonndo | Wed, 2010-03-17 15:20

THIS IS EXACTLY WHY I DID STUDIED THIS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

THIS is advertising...

See you at road...

monsieurange's picture 532 pencils
monsieurange | Wed, 2010-03-17 17:47

Bravísimo!

Inesita's picture 67 pencils
Inesita | Wed, 2010-03-17 17:48
10

Love it! Very good idea!

ossman's picture 29 pencils
ossman | Thu, 2010-03-18 01:56

ingenious advertising...

cirano's picture 32 pencils
cirano | Thu, 2010-03-18 03:53
10

all my love fore this!

corporal_hicks's picture 351 pencils
corporal_hicks | Thu, 2010-03-18 04:29

That beats it all!!!!!!!
Gr8!!

talkingisfree's picture 1677 pencils
talkingisfree | Thu, 2010-03-18 05:13

Sooooooooo good!

Shingo's picture 404 pencils
Shingo | Thu, 2010-03-18 08:25

brilliant brilliant brilliant
sooooooooooooooooooooo nice

Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com

satrianee's picture 3782 pencils
satrianee | Thu, 2010-03-18 10:02
10

Hats off! What a wonderful, great, bright idea. What a big job. Bravo.

Wordnerd's picture 6575 pencils
Wordnerd | Thu, 2010-03-18 10:36
10

Pure gold!

Phil Lestino's picture 1434 pencils
Phil Lestino | Fri, 2010-03-19 06:49

Gets to the parts others don't reach! Great!!

funky_frogii's picture 2548 pencils
funky_frogii | Fri, 2010-03-19 07:24

hats off...

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

StPepper23's picture 264 pencils
StPepper23 | Fri, 2010-03-19 08:01

absolutely amazing

Ensamblador's picture 219 pencils
Ensamblador | Fri, 2010-03-19 15:28

That is real, powerful, efective and original advertising. You just made me cry.

gmint7's picture 2679 pencils
gmint7 | Sun, 2010-03-21 02:27
10

this year's best campaign?????????

:::J:::

raavigeorgian's picture 2444 pencils
raavigeorgian | Sat, 2010-03-27 07:17

can't explain the feeling after watching the campaign...speechless and awe-struck

AssassinX's picture 1335 pencils
AssassinX | Sun, 2010-03-28 23:36

Bravo.

What a great planning work for Heineken !

Ameya's picture 42 pencils
Ameya | Fri, 2010-04-09 07:09
10

Pure genius.. excellent execution of experiential marketing!

LeroyChristian's picture 406 pencils
LeroyChristian | Mon, 2010-04-19 12:45

genius

LeroyChristian's picture 406 pencils
LeroyChristian | Mon, 2010-04-19 12:45

genius

Guest's picture
Guest | Sun, 2010-05-02 20:39

what a genius!

mujerendiagonal's picture 84 pencils
mujerendiagonal | Mon, 2010-05-03 09:25

Niiiicee

Guest's picture
Guest | Mon, 2010-05-03 18:36

Check out the brand new hilarious advert by Heineken "Men With Talent":
http://www.youtube.com/watch?v=kfrZnIx2VFE

musleo123's picture 7 pencils
musleo123 | Thu, 2010-05-13 15:21

Good!

PDDYII's picture 6 pencils
PDDYII | Tue, 2010-05-18 17:03

Increased brand awareness....check
viral effect...check
increase to bottom line.....hmmm?

Cioccolato13's picture 29 pencils
Cioccolato13 | Fri, 2010-09-10 18:36
10

complimenti..!! Buon lavoro..!! Sencillamente espectacular, es super increible esta puesta de escena..!! una verdadera obra de arte..!!

Mas que palabras, la esencia..!!

Carlos Aledo's picture 63 pencils
Carlos Aledo | Sat, 2011-03-19 18:41
10

Master piece campaign. How to remember a brand associated to a great (and emotional) moment. Great viral strategy too. Really very clever campaign.

http://www.behance.net/CarlosAledo

Charlie_12's picture 97 pencils
Charlie_12 | Thu, 2011-05-05 10:58

It's interesting how the Namibians resolve everything with rifles.

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