Heineken: Boxes

Walk-in Fridge

At the end of the year Heineken put the famous Walk-in Fridge commercial on air once more. At the same time we created a little mystery by putting huge Walk-in Fridge boxes on the streets of Amsterdam on garbage day, to imply that the huge fridge was actually for sale and that people were actually buying it.

Advertising Agency: TBWA\Neboko, Amsterdam, The Netherlands
Creative Directors: Jorn Kruijsen
Art Director: Jorn Kruijsen
Copywriter: Jeroen van de Sande
Illustrator: Des de Kousemaeker
Photographer: Rene Mesman
Released: December 2009

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Boetinho's picture
87 pencils

Nothing. It's an empty box, the fridge supposedly should have been inside. It's placed at garbage stacks, maybe that'll help you?

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Alright, fair enought, though I do feel it's a bit of a wasted oppertunity now you've got peoples attention to look inside anyway (if they would).

Hibon's picture
3731 pencils

just OK.

Simple ideas are the best !

silvi's picture
4172 pencils

Looks too cold to drink a beer

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Not really, in the Netherlands we don't have some tropic climate, and we still drink beer in winter, specially around Christmas.

bad astronaut's picture
bad astronaut
544 pencils

hhahahahha....like it.

Creative Zelda's picture
Creative Zelda
57 pencils

Good idea

satrianee's picture
3748 pencils

love the idea. (love heineken as well)

everartz's picture
7611 pencils

heineken loves you as well

| Everartz |

jedinight's picture
2 pencils

woohoo!! Brilliant idae reely stuped peeple thogh!

mikepants2005's picture
504 pencils

These Amsterdam guys like their 'box' ideas!


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