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Heineken: Boxes

Heineken: Boxes
Your rating: None Average: 6.7 (33 votes)

Walk-in Fridge

At the end of the year Heineken put the famous Walk-in Fridge commercial on air once more. At the same time we created a little mystery by putting huge Walk-in Fridge boxes on the streets of Amsterdam on garbage day, to imply that the huge fridge was actually for sale and that people were actually buying it.

Advertising Agency: TBWA\Neboko, Amsterdam, The Netherlands
Creative Directors: Jorn Kruijsen
Art Director: Jorn Kruijsen
Copywriter: Jeroen van de Sande
Illustrator: Des de Kousemaeker
Photographer: Rene Mesman
Released: December 2009

12 Comments

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Wed, 2009-12-23 10:16

What's inside?

http://jackmancer.com/
http://twitter.com/jackmancer/

boetinho's picture 15 pencils
boetinho | Wed, 2009-12-23 10:21

Nothing. It's an empty box, the fridge supposedly should have been inside. It's placed at garbage stacks, maybe that'll help you?

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Wed, 2009-12-23 13:55

Alright, fair enought, though I do feel it's a bit of a wasted oppertunity now you've got peoples attention to look inside anyway (if they would).

http://jackmancer.com/
http://twitter.com/jackmancer/

Hibon's picture 3612 pencils
Hibon | Wed, 2009-12-23 11:42
3

just OK.

Simple ideas are the best !

silvi's picture 4174 pencils
silvi | Wed, 2009-12-23 13:40

Looks too cold to drink a beer

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Wed, 2009-12-23 13:54

Not really, in the Netherlands we don't have some tropic climate, and we still drink beer in winter, specially around Christmas.

http://jackmancer.com/
http://twitter.com/jackmancer/

bad astronaut's picture 550 pencils
bad astronaut | Wed, 2009-12-23 18:17

hhahahahha....like it.

Creative Zelda's picture 57 pencils
Creative Zelda | Thu, 2009-12-24 02:59
6

Good idea

satrianee's picture 3782 pencils
satrianee | Fri, 2009-12-25 13:42
8

love the idea. (love heineken as well)

everartz's picture 7590 pencils
everartz | Fri, 2009-12-25 15:51

heineken loves you as well

| Everartz |

jedinight's picture 2 pencils
jedinight | Thu, 2009-12-31 19:05

woohoo!! Brilliant idae reely stuped peeple thogh!

mikepants2005's picture 506 pencils
mikepants2005 | Tue, 2010-01-26 13:39

These Amsterdam guys like their 'box' ideas!

http://adsoftheworld.com/media/ambient/mini_amsterdam_christmas_boxes

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