Heineken: Boxes
Walk-in Fridge
At the end of the year Heineken put the famous Walk-in Fridge commercial on air once more. At the same time we created a little mystery by putting huge Walk-in Fridge boxes on the streets of Amsterdam on garbage day, to imply that the huge fridge was actually for sale and that people were actually buying it.
Advertising Agency: TBWA\Neboko, Amsterdam, The Netherlands
Creative Directors: Jorn Kruijsen
Art Director: Jorn Kruijsen
Copywriter: Jeroen van de Sande
Illustrator: Des de Kousemaeker
Photographer: Rene Mesman
Released: December 2009
12 comments
What's inside?
http://jackmancer.com/
http://twitter.com/jackmancer/
Nothing. It's an empty box, the fridge supposedly should have been inside. It's placed at garbage stacks, maybe that'll help you?
Alright, fair enought, though I do feel it's a bit of a wasted oppertunity now you've got peoples attention to look inside anyway (if they would).
http://jackmancer.com/
http://twitter.com/jackmancer/
just OK.
Simple ideas are the best !
Looks too cold to drink a beer
Not really, in the Netherlands we don't have some tropic climate, and we still drink beer in winter, specially around Christmas.
http://jackmancer.com/
http://twitter.com/jackmancer/
hhahahahha....like it.
Good idea
love the idea. (love heineken as well)
heineken loves you as well
| Everartz |
woohoo!! Brilliant idae reely stuped peeple thogh!
These Amsterdam guys like their 'box' ideas!
http://adsoftheworld.com/media/ambient/mini_amsterdam_christmas_boxes