Hegyalja Music Festival: Flowers

A nationwide promotion for a music festival's green credentials. We built a promotion get people to go and plant flowers illegally in towns across Hungary for a free ticket to the festival. We had 12,000 unique visitors to the microsite (http://www.zoldvadmuvelet.hu), nationwide press, and 63 teams of people who joined the promotion to go guerilla gardening. Above is recruitment poster and some user generated shots. It was created 1 year before the Adidas Grun project.

Advertising Agency: Raygun, Budapest, Hungary
Creative Director / Art Director: Alex Poulson
Copywriter: Zsombor Pal
Released: June 2008