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Hegyalja Music Festival: Flowers

Hegyalja Music Festival: Flowers
Your rating: None Average: 6.2 (19 votes)

A nationwide promotion for a music festival's green credentials. We built a promotion get people to go and plant flowers illegally in towns across Hungary for a free ticket to the festival. We had 12,000 unique visitors to the microsite (http://www.zoldvadmuvelet.hu), nationwide press, and 63 teams of people who joined the promotion to go guerilla gardening. Above is recruitment poster and some user generated shots. It was created 1 year before the Adidas Grun project.

Advertising Agency: Raygun, Budapest, Hungary
Creative Director / Art Director: Alex Poulson
Copywriter: Zsombor Pal
Released: June 2008

1 Comment

CGilb09's picture 577 pencils
CGilb09 | Tue, 2008-08-26 12:32

Illegal gardening...

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