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Published/Aired: 
April 2007
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Description: 

In order to launch the new Merthiolate spray, we invited several graffiti artists to take over the streets of Caracas with an innovative outdoor campaign. The objective was to to relate this artistic technique with the new presentation in spray of our product, using their typical, emotional, and insightful language.

Advertising Agency: Leo Burnett Venezuela
Creative Directors: Eugenio Reyes, Okarina Castaño
Art Director: Ali Armas
Copywriter: April Itriago
Illustrator: Juan Riera
Photographer: Pedro Primavera
Additional credits: Julián Guarín

Comments (6)

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a tipo? really?

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