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9 comments

klaussnow's picture
klaussnow
1677 pencils

its like the 'truth' campaigns in the US, wish these had a bit more art to them, a twist...

... its already been done...

pinkusfloydus's picture
pinkusfloydus
90 pencils

Were the patiens "real"? In which case, isn't it in serious bad taste?

slim's picture
slim
1047 pencils

I'm pretty sure they are real patients, and they would have to be to give the stunt credibility. But Klaussnow is right - there is no 'twist' to make it interesting. It one of those 'anyone could have thought of this' ideas.

Chocolat's picture
Chocolat
288 pencils

my god....the poor patient!! imagine being subjected to all this, people treating u like you're a failed experiment when you're already suffering! I think they've really gone too far with this.

Hand's picture
Hand
195 pencils

Seriously? real patients? that would be inhuman right?
I think they used actress though

ramen's picture
ramen
60 pencils

which is probably why the word "victim" is within inverted commas.

addyhoch10's picture
addyhoch10
2592 pencils

absolutely.

and why should they torment people who are dying anyway?
sorry, but it's kinda hard for me to take this seriously.
obviously disguised people moving around a "terminally ill" person with these "smoking causes cancer" signs on every side... and this typical tv commercial medic who wouldn't even make me buy toothpaste.
are they making fun of the real victims?

thank god i'm a nonsmoker.

Hand's picture
Hand
195 pencils

uhuh, i'm just curious from reading other's comments

whobeyou's picture
whobeyou
8 pencils

came across this some time back... are these two linked?

http://pitchmarketing.blogspot.com/2007/03/please-explain.html

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