July 2007
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NH Hotels advertisement was placed on Iberia airlines headrests. On the back of the headrests you could see illustrations enjoying the different activites offered by NH Hotels: golf, beach, sauna, etc. When people sat they would see the illustration in front of them and just above the illustration's head you could see the hair of the person seating right in front as well, as if it were the illustration's own set of hair.

NH Hotels. Where you would like to be.

Advertising Agency: Zapping/M&C Saatchi, Spain
Executive Creative Directors: Uschi Henkes
Copywriter: Carlos García Janini
Art Directors: Uschi Henkes

Comments (25)

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Ahtedir's picture
55 Activity Scores

When you walk through the aisle you'll get a chance to see it when someone is sitting :)