Head and Shoulders: Chalkboard

Head and Shoulders: Chalkboard

Nice way of dramatizing the anti-dandruff quality of this shampoo. I must say, it feels like the target is award jurors rather than customers.

Credit: Leo Burnett Cairo

Your rating: None Average: 6 (21 votes)

Comments

I think its a great ad.... lovely, but wont it be much nicer if the word that is erased is dandraff?????

yeah ure right Shireen...

and maybe with a proper photo shoot...

Guys, guys, this is not an ad !!, this a display for "ambient media idea", that's it, just to show how it works, that this particular erase is dedicated to erase whites from blacks like the products does, there's no ad, no copy, no photoshoot session, nothing, just a display for the idea. And by the way, Ivan, I think you are a very smart person, sometimes your comments amaze me. :)

ivan's picture

Why do I sense cynism in your comment? ;) Yes, it is an ambient media, not a press ad.

ad-icto's picture

For that they put it as an advertising?? This is not since he does not report to the target, if graph was podria it to be but as graph sense does not make, the purpose of the advertising is to report let's not forget it

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