September 2009

The HBO Imagine campaign, an expression and embodiment of the HBO philosophy—to be the preeminent source of entertainment experiences that change perspectives, defy expectations and challenge the status quo—has officially launched. The multi-platform storytelling experience sets out to prove that there are many sides to every story and a change in perspective changes everything.

The centerpiece of HBO Imagine is, an online universe that allows users to dive headfirst into an interactive story and game-like experience that deepens the more one explores it. There are over 41 pieces of content, including short- and long-form video, audio files, news stories, letters and images that are connected to each other, revealing more of the big picture with each click. Users can navigate the story by unlocking and viewing the content.

HBO Imagine is also being realized in a multi-city outdoor installation called The Cube. The HBO Cube is a unique, new storytelling device that offers four different perspectives on the same scene simultaneously. In telling the same story from four distinct points of view, each side of the cube stands alone as an engaging film, and as one piece of a larger puzzle. As viewers move around the cube, they watch the story unfold from different perspectives, forming different perceptions, and often misperceptions, of the characters and plot. Only by watching the story unfold from multiple sides of the cube can one begin to see the bigger picture.

The HBO Cube features two films, each 2 minutes and each played twice successively, on a rotating basis.

Ambient advertisment created by BBDO, United States for HBO, within the category: Media.

Advertising Agency: BBDO New York, USA
Interactive Agency: The Barbarian Group, USA

Comments (7)

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Highest Rated

A stranger abroad's picture
A stranger abroad
Activity Score 427

More excellent work from HBO. These guys have it going on.

A stranger abroad's picture
A stranger abroad
Activity Score 427

More excellent work from HBO. These guys have it going on.

AlphaDog's picture
Activity Score 265

I want to work in BBDO NY!

headoffice Communication's picture
headoffice Comm...
Activity Score 196

keep it up! Bravo!

Phics's picture
Activity Score 93

I like it. "IMAGINE"

opposite of u's picture
opposite of u
Activity Score 301

he would like to work in bbdo ny....:) who wouldn't, my child?!!! after all, what saatchi&saatchi was in late 80's and early 90's, that's what bbdo ny is now....

Guest's picture

How does sound work with this concept?

I mean, is it only one video at a time, or a couple of different videos (4, because of 4 different points of view), at once? If it's the latter, It can get real noisy and dialogue can get all jumbled up.

silvi's picture
Activity Score 4172

I want to be there!