HBO / Big Love: Audio billboards

Interactive audio billboards featured everyday people walking on a city street. A jack built into each person's head invited passersby to use headphones to plug in and hear their secret thoughts, which ranged from the innocuous to the dramatic. The boards also featured an HBO-branded jack with audio promoting the new season. Installations ran simultaneously in NYC (42 panels in the Times Square subway station) and LA (Hollywood & Highland and Venice Beach).

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Directors: Greg Hahn, Mike Smith
Creative Directors: Pierre Lipton
Copywriter: Pierre Lipton
Account Director: Tara Deveaux
Account Supervisor: Courtney Lord
Art Producer: Betsy Jablow
Audio Producer: Peter Feldman
Print Producer: Mike Musano
Art Director: James Clunie
Photographer: Brad Harris


NatalieM's picture
1687 pencils

I swear I've seen this on here before, but I still think it's a great interactive piece for the sidewalk traffic.


Guest's picture

it was on here before, but i think adsoftheworld is re-running work that won gold at cannes (which this did). it's phenomenal

tirthomitro's picture
2764 pencils

superb! this is one helluva leap! kudos!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

339 pencils
ORISHAS76 | Mon, 2009-01-26 14:14
muyyyyyy bueno!!!!

jeann's picture
107 pencils

nice way of getting interaction with the audience.

Pccs's picture
211 pencils

BBDO NY continues to rock at cannes with hbo, great work, great client, i still remember hbo voyeour (much better than this one though)

Guest's picture

Great work and part of a great body of work for this client. Cue my own personal audio response: 'Loud applause'.

Guest's picture

LOL cute

.-_'s picture
95 pencils
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