HBO / Big Love: Audio billboards
Interactive audio billboards featured everyday people walking on a city street. A jack built into each person's head invited passersby to use headphones to plug in and hear their secret thoughts, which ranged from the innocuous to the dramatic. The boards also featured an HBO-branded jack with audio promoting the new season. Installations ran simultaneously in NYC (42 panels in the Times Square subway station) and LA (Hollywood & Highland and Venice Beach).
Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Directors: Greg Hahn, Mike Smith
Creative Directors: Pierre Lipton
Copywriter: Pierre Lipton
Account Director: Tara Deveaux
Account Supervisor: Courtney Lord
Art Producer: Betsy Jablow
Audio Producer: Peter Feldman
Print Producer: Mike Musano
Art Director: James Clunie
Photographer: Brad Harris
9 Comments
I swear I've seen this on here before, but I still think it's a great interactive piece for the sidewalk traffic.
-Natalie
http://www.nataliemarion.com
-Natalie
http://www.nataliemarion.com
it was on here before, but i think adsoftheworld is re-running work that won gold at cannes (which this did). it's phenomenal
superb! this is one helluva leap! kudos!
they showed me a picture & i laughed
dignity has never been photographed
339 pencils
ORISHAS76 | Mon, 2009-01-26 14:14
muyyyyyy bueno!!!!
cannesssss!!!!!
www.joancordoves.blogspot.com
nice way of getting interaction with the audience.
BBDO NY continues to rock at cannes with hbo, great work, great client, i still remember hbo voyeour (much better than this one though)
Great work and part of a great body of work for this client. Cue my own personal audio response: 'Loud applause'.
LOL cute
http://adsoftheworld.com/media/outdoor/hbo_big_love_wall_of_secrets
y the same ad again?!