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HBO / Big Love: Audio billboards

HBO / Big Love: Audio billboards
Your rating: None Average: 5 (16 votes)

Interactive audio billboards featured everyday people walking on a city street. A jack built into each person's head invited passersby to use headphones to plug in and hear their secret thoughts, which ranged from the innocuous to the dramatic. The boards also featured an HBO-branded jack with audio promoting the new season. Installations ran simultaneously in NYC (42 panels in the Times Square subway station) and LA (Hollywood & Highland and Venice Beach).

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Directors: Greg Hahn, Mike Smith
Creative Directors: James Clunie, Pierre Lipton
Copywriter: Pierre Lipton
Account Director: Tara Deveaux
Account Supervisor: Courtney Lord
Art Producer: Betsy Jablow
Audio Producer: Peter Feldman
Print Producer: Mike Musano
Art Director: James Clunie
Photographer: Brad Harris

Comments

NatalieM's picture 1693 pencils
NatalieM | Thu, 2009-06-25 09:57

I swear I've seen this on here before, but I still think it's a great interactive piece for the sidewalk traffic.

-Natalie
http://www.nataliemarion.com

-Natalie
http://www.nataliemarion.com

Guest's picture
Guest | Thu, 2009-06-25 20:01

it was on here before, but i think adsoftheworld is re-running work that won gold at cannes (which this did). it's phenomenal

tirthomitro's picture 1000 pencils
tirthomitro | Thu, 2009-06-25 10:13

superb! this is one helluva leap! kudos!

Guest's picture
Guest | Thu, 2009-06-25 10:35

339 pencils
ORISHAS76 | Mon, 2009-01-26 14:14
muyyyyyy bueno!!!!
cannesssss!!!!!

www.joancordoves.blogspot.com

jeann's picture 107 pencils
jeann | Thu, 2009-06-25 20:59
6

nice way of getting interaction with the audience.

Pccs's picture 153 pencils
Pccs | Thu, 2009-06-25 21:52
8

BBDO NY continues to rock at cannes with hbo, great work, great client, i still remember hbo voyeour (much better than this one though)

Guest's picture
Guest | Thu, 2009-06-25 22:31

Great work and part of a great body of work for this client. Cue my own personal audio response: 'Loud applause'.

Guest's picture
Guest | Thu, 2009-06-25 22:40

LOL cute

.-_'s picture 47 pencils
.-_ | Fri, 2009-06-26 00:14

http://adsoftheworld.com/media/outdoor/hbo_big_love_wall_of_secrets

y the same ad again?!

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