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Comments
IM loving it!!!!
Was done for Mini convertible by Colenso BBDO in Auckland, New Zealand in (2005 I think)
I didn't want to be the first to comment, but I have to admit, this is the best ambient of the year in my book.
This is an excellent example of customer approach. Its simply great.
that's friggen dope guys. do they even get sun in sweden?
Marshall Mc Luhan Rocks!!!
It's so bloody simple. One of those 'Doh, wish I had done it' ideas.
http://www.reinhardkrug.de/
nice one.
Hey! All of you! Answer to me: How much people read a magazine in a beach under the sun? The ad seems not to work very well considering this, or not? What happens if I see the ad on a bus, or in my house? Think about it.
Hey you!! Listen to ME!!! I tell you:
Did you ever think of this ad being published in the summer editions of magazines? In August a lot of people go to the beaches, you know. People may even read a magazines on a sunny day having lunch in the park. Even in the bus you can enjoy a little sun on your face and if your house has a balcony or a garden you even try it there. Think about it.
Pabloatw, that's solvable. Just put 'how to use' instructions in small print on the bottom of the ad.
That would definitely make this good idea great.
this is hands-down the best "innovative" print ad i've ever seen.
If you guys have seen a better one....PLEASE POST IT HERE -->
Magic. Haven't seen an idea like that in a long time. Waitin' to be done - done by pure genius. That's timeless.
The only thing that would have made it better is if they put a little sample pack of the sunscreen there. No one wants to associate the brand with a burnt face.
if you put a little sample there this ad would cost a bloody fortune, im sure it already did anyways.
Nice concept and to @pabloaotw, so what if people see it on the bus? the fact that it grabs your attention and you read hawaiin tropic, thats it youve done half your job.
that is so ducking awesome.
Was done for Mini convertible by Colenso BBDO in Auckland, New Zealand in (2005 I think)
jeez, just look at all you people wet yourselves over this...it's embarrasing
• http://mikelightman.com/blog •
i like it, besides been done millon times! WPP is changing Greys all over the world! good on them!
is there life before death?
This ad ROCKS!! Really like it when the way it execute on it's own...
But come to think of real application, if the consumer / reader didn hold the magazine under the sun. It fail! Unless the consumer or reader seen this demo picture shown bellow...
How many of u guys will read a magazine under the big hot sunny day?
Give Me a Hell Yeah!!!
Curious to know how it was executed. I mean the kind of paper used and how the mechanism works.
Cheers!
Moeinuk
the idea is great
i was wondering...
Sweden have sun? and without the tr..two months of summer?
People read magazines allways on beach, or out-places?
this can work just in a few cases/places.
inside the office, cold light, you take a look out there and see GREY sky... huh!
great idea, but this was made to award, does not work in real world very well.
congratulations.
hehe, doesn't work in real world. agree
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