Havaianas: Tree

They made a tree bloom using multi-colored Havaianas sandals on the first day of spring in South Africa.

Advertising Agency: Network BBDO South Africa
Creative Directors: Graeme Jenner, Rob Mclennan
Art Directors: Sean Harrison
Copywriter: Tim Beckerling
Illustrator: Sean Harrison
Photographer: David Prior
Editor: Susan Dexter

September 2008


Elrehpani's picture


coolcatdaddy's picture

Tradition has it that if the sandal crop is particularly bountiful and full of color, the village maidens will be particularly receptive to nights of loving bliss in the Spring with some lucky young strapping young men.

But, like most traditions, this isn't really true. A big harvest of sandals means that more slightly and not so slightly obese young women will be tromping around the mall in their colorful footwear, chatting on a cellphone with the girlfriend standing next to them, making catty remarks about the goofy looking geeks hanging out by the Cinnabon franchise on level 2.

sneakyhands's picture
1857 pencils

where's the brand? all i see are sandals, not havaianas.

mjrame's picture

what are you, the client??????

corre's picture
196 pencils

just out of curiosity...did the havaianas stay long on the tree? They wouldn't last an hour where I'm from...

Guest commenter's picture
Guest commenter

Stayed there for a week, we employed a security guard to watch them.

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Guest commenter

Sandals for free....great promotion!

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Guest commenter

Does that mean Havaianas grow on trees?

bichon's picture
18 pencils

Nice outdoor concept in South Africa ! Johannesburg is the largest man made forest in the world. But at winter, colours disappears.. On the first day of spring, Havaianas decided to give mother nature a helping hand.

You should view this video about the campaign Havaianas :

(check this out ! No text, Just Cool Creative Ads)

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