In an effort to push Havaianas' floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas' unique aesthetic of color, design, and the brand's connection to nature and the outdoors.
Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director / Art Director: James Clunie
Art Producer/Buyer: Jd Michaels
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Comments
nice
www.therarebulldog.org
I LUV BBDO NY.
"Assume nothing, question everything."
so obvious! it has to be done! nice!
www.danielglezmilan.blogspot.com
Great, good job BBDO.
www.danielglezmilan.blogspot.com
great stuff, beautiful and memorable
http://ejectmultimedia.blogspot.com
magnifico
http://ejectmultimedia.blogspot.com
Amazing!
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Matheus
30'' é pura propaganda
www.30segundos.com.br
http://twitter.com/30s
Matheus
30'' é pura propaganda
www.30segundos.com.br
http://twitter.com/30s
..nice work
..
The girl is using a "All-Star"
hehehehe
Great idea.
nice!
Hmm, not sure whether I like the association of things growing out of shoes- pretty or not.
Brilliant!
wow!!!
nice concept
BBDO is great!!
wow!!!
nice concept
BBDO is great!!
very nice
wow it^s wonderful
cool stuff. gives you the feeling, that wearing these feels soft, too.