Havaianas: Flower Beds, 2

Havaianas: Flower Beds, 2

In an effort to push Havaianas' floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas' unique aesthetic of color, design, and the brand's connection to nature and the outdoors.

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director / Art Director: James Clunie
Art Producer/Buyer: Jd Michaels

Your rating: None Average: 7.6 (23 votes)

Comments

nice

Citizen13's picture

I LUV BBDO NY.

so obvious! it has to be done! nice!

www.danielglezmilan.blogspot.com

Great, good job BBDO.

great stuff, beautiful and memorable

eject's picture
matheuscp's picture

Amazing!

=========//=========

Matheus
30'' é pura propaganda
www.30segundos.com.br

http://twitter.com/30s

kashcreative's picture

..nice work

The girl is using a "All-Star"

hehehehe

Great idea.

nice!

Hmm, not sure whether I like the association of things growing out of shoes- pretty or not.

Brilliant!

wow!!!

nice concept

BBDO is great!!

wow!!!

nice concept

BBDO is great!!

very nice

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