Havaianas: Flower Beds, 2

In an effort to push Havaianas' floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas' unique aesthetic of color, design, and the brand's connection to nature and the outdoors.

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director / Art Director: James Clunie
Art Producer/Buyer: Jd Michaels

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17 comments

Lecter Lecaros's picture
Lecter Lecaros
561 pencils

nice

Citizen13's picture
Citizen13
478 pencils

I LUV BBDO NY.

"Assume nothing, question everything."

Fabian Kirner's picture
Fabian Kirner
270 pencils

so obvious! it has to be done! nice!

rocketman's picture
rocketman
387 pencils

great stuff, beautiful and memorable

eject's picture
eject
69 pencils
matheuscp's picture
matheuscp
20 pencils

Amazing!

=========//=========

Matheus
30'' é pura propaganda
www.30segundos.com.br

http://twitter.com/30s

Prakash Jayashanmugam's picture
Prakash Jayasha...
85 pencils

..nice work

..

genmauer's picture
genmauer
4 pencils

The girl is using a "All-Star"

hehehehe

Great idea.

purplelizard's picture
purplelizard
12 pencils

nice!

but_why's picture
but_why
280 pencils

Hmm, not sure whether I like the association of things growing out of shoes- pretty or not.

ManchuChanchu's picture
ManchuChanchu
701 pencils

Brilliant!

alegna's picture
alegna
59 pencils

wow!!!

nice concept

BBDO is great!!

alegna's picture
alegna
59 pencils

wow!!!

nice concept

BBDO is great!!

ks's picture
ks
2 pencils

very nice

Guest's picture
Guest

wow it^s wonderful

Wordnerd's picture
Wordnerd
6662 pencils

cool stuff. gives you the feeling, that wearing these feels soft, too.

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