Hasbro Monopoly: Building branding, 2
Advertising Agency: DDB, Lisboa, Portugal
Creative Director: Jorge Teixeira
Art Director/Photographer: Nuno Gonçalves
Copywriter: Nelson Quadros
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9 comments
wow!
Very clever! Perfect.
not sure i get this one... what's the idea?
layout of this ad is the exact graphic of the pole in the game monopoly. As i rememmber on that yellow space you should place some plastic buildings. Very nice idea.
http://www.mixcloud.com/miko1aj/
It's nice but DDB London did a better version of this idea last year when they turned the whole of London into a giant monopoly board. I think it was awarded at Cannes last year.
Does someone have this ad??
The point of this Ad is to translate the monopoly space to the equivalent existing street. The ad is in the actual Avenida Fontes Pereira de Melo (one of the existing in the portuguese version of Monopoly), and the building is supposed to symbolize the ones you use in the game.
genial
si fuera un btl real en la ciudad sería excelente.
pero como gráfica, harto fome.