Hasbro Monopoly: Building branding, 1
Advertising Agency: DDB, Lisboa, Portugal
Creative Director: Jorge Teixeira
Art Director/Photographer: Nuno Gonçalves
Copywriter: Nelson Quadros
Advertising Agency: DDB, Lisboa, Portugal
Creative Director: Jorge Teixeira
Art Director/Photographer: Nuno Gonçalves
Copywriter: Nelson Quadros
10 comments
could somebody translate this?!
Santa Apolónia railway station, apparently :)
Pretty cool.
That is it, just St. Apolonia Station. It is important that you know the game, though.
i know the game. i get that this is a train station. i still don't get why putting this billboard on the building is any kind of idea. what is it trying to say?
feeling that You can buy this station for 400 Euros. In the very game.
http://www.mixcloud.com/miko1aj/
so there's a custom game for Portugal? is that the thought here?
I love this! Life size Monopoly!!! Yes!
... its already been done...
It's nice but DDB London did a better version of this idea last year when they turned the whole of London into a giant monopoly board. I think it was awarded at Cannes last year.
Yes. Titanium, if I'm not mistaken.
I will sue if they won't sell the station on the advertised price? ;)
Ivan Raszl, admin of AotW