Description
Dentsu Canada has created a unique augmented reality experience at Indigo, Chapters and Coles bookstores across Canada. Using the newest technology in mobile apps: markerless AR, the installation promotes the release of Kenneth Oppel’s novel, This DarkEndeavour. Participants can also experience a similar augmented reality animation using their webcam at home.
Augmented Reality Development: SplitElement Inc.
This professional campaign titled 'Augmented Reality app' was published in Canada in September, 2011. It was created for the brands: HarperCollins and This Dark Endeavour, by ad agency: Dentsu. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 12 years ago.
Credits
Advertising Agency: Dentsu, Toronto, Canada
Executive Creative Director: Andy Manson
Art Direction: Andy McKay
Writer: Shelly Dwyer
Producers: Cameron Moffat, Dave Medlock
Animation: Pyramid Attack
Sound Design: Randy Knott
Audio Production: Grayson Matthews
