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Augmented Reality app

Agency: 
Published/Aired: 
September 2011
Description: 

Dentsu Canada has created a unique augmented reality experience at Indigo, Chapters and Coles bookstores across Canada. Using the newest technology in mobile apps: markerless AR, the installation promotes the release of Kenneth Oppel’s novel, This DarkEndeavour. Participants can also experience a similar augmented reality animation using their webcam at home.

Augmented Reality Development: SplitElement Inc.

Advertising Agency: Dentsu, Toronto, Canada
Executive Creative Director: Andy Manson
Art Direction: Andy McKay
Writer: Shelly Dwyer
Producers: Cameron Moffat, Dave Medlock
Animation: Pyramid Attack
Sound Design: Randy Knott
Audio Production: Grayson Matthews

Comments (5)

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Highest Rated

Hellraiser Freak's picture
Hellraiser Freak
Activity Score 23

It's not too bad, good concept.

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Nice and innovate idea! I can't wait to see more campaigns like this as technology continues to evolve and become commonplace.

Madibaman's picture
Madibaman
Activity Score 107

The idea's great but I look forward to AR graphics being much better than the cheap looking throwback to the late 80s video game feel it has right now. Personally, the graphics themselves killed the idea completely for me.

dean viii's picture
dean viii
Activity Score 1686

It's not horrible, but there's no big concept to it.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

I know your looking for idea integration, but I think personally the AR medium is going to be branded experiential driven.

Hellraiser Freak's picture
Hellraiser Freak
Activity Score 23

It's not too bad, good concept.

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