HarperCollins, This Dark Endeavour: Augmented Reality app
Dentsu Canada has created a unique augmented reality experience at Indigo, Chapters and Coles bookstores across Canada. Using the newest technology in mobile apps: markerless AR, the installation promotes the release of Kenneth Oppel’s novel, This DarkEndeavour. Participants can also experience a similar augmented reality animation using their webcam at home.
Advertising Agency: Dentsu, Toronto, Canada
Executive Creative Director: Andy Manson
Art Direction: Andy McKay
Writer: Shelly Dwyer
Producers: Cameron Moffat, Dave Medlock
Augmented Reality Development: SplitElement Inc.
Animation: Pyramid Attack
Sound Design: Randy Knott
Audio Production: Grayson Matthews
Published: September 2011