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Harley-Davidson: Real Test Ride

When entering the store, customers were invited to do a test ride. Then they went out to ride the bike. They rode for a while and then were surprised by 60 bikers who made them feel like part of the gang. So, even before buying a Harley-Davidson they understood what is to have a Harley.

Advertising Agency: Moma Propaganda, Brazil
Creative Director: Rodolfo Sampaio
Copywriter: Ricardo Franco
Art Director: Fábio Baraldi
Art Director: Angelo Maia
Account Team: Marco Piza, Vanessa Costa, Caru Bessa
Agency Producer: Marcelo Toledo
Production Company: Paranoid BR
Executive Producer: Egisto Betti
Director: Pedro Coutinho
Photography Director: Pierre de Kerchove
Production Company Account: Juliana Miranda
Editor: Onon
Lettering: Onon, Luiz Neves
Editor: Tânia Ripardo
Client Team: Julio Vitti, Gregory Claerhout

5 comments

salil.sharma's picture
salil.sharma
2278 pencils

Awesome ! Lovely Harley-Davidson

Saikia's picture
Saikia
51 pencils

What an experience for a potential buyer, great going Harley-Davidson!!

sunshine22's picture
sunshine22
6 pencils

So new and innovative....a feel gud factor!

kleenex's picture
kleenex
33105 pencils

That will certainly get people to buy the bike. Too bad it is not easy to pull off.

jackw's picture
jackw
42 pencils

Very cool!

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