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14 comments

saidukaringa's picture
saidukaringa
273 pencils

is a new selling technique?
can be adapted...a different style of invitation.
but this description here for what? pitching...?
Any way we do presentations like this.

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

kalpesh78's picture
kalpesh78
2580 pencils

nice thought... would have been great if some outdoor sounds could be incorporated.
I'm a huge harley Fan.. but can't afford one. yet

ideas....30 minutes nahi toh free.

Jumo's picture
Jumo
592 pencils

Excellent !! Le résultat est la preuve, non ?
Agree with u Kalpesh but the famous sound of Harley is all the same a noise :/

---
Jumo,
Art Director FP7 Morocco

Stigset's picture
Stigset
1456 pencils

What?? They bought a Harley because they got wind blown in their face ? Do they buy one each time they walk past a ventilator as well ? If these guys were so hyped on buying a harley, a nice and cheaper flyer would do the trick.
If they wanted to do an impressive mailing, they should've gone all the way, by incorporating a visual of a road on a landscape (where you only see the hands of the biker) and maybe ad the famous harley sound just as kalpesh suggested.

Blahg's picture
Blahg
616 pencils

The creative states that only 30 of these were distributed to already inclined executives who had expressed an interest. These were not produced for mass dissemination but were targeted towards a wealthy cohort. A cheaper flyer wasn't the goal, and in this case wouldn't have been effective, they went with an expensive pitch because they wanted it to look expensive.

Having music/sound come out of the box sounds tacky to me but I can see where you're coming from. I think it was a smart move all round. I definitely wouldn't have gone the handlebars on a landscape as was just suggested above though. That's been done hundreds of times and probably wouldn't have held any busy executives attention more than 10 seconds.

Seems like a great idea to me and with 18/30 sold, that's a pretty impressive ROI.

Filipe's picture
Filipe
315 pencils

Same idea / other execution
Done with a flip book for a chewing gum which gives fresh breath.
Cannes 2006.

Don't remember the brand. If someone do...

Dandelion's picture
Dandelion
80 pencils

Done. Al Qaeda, 2001. They just used Anthrax.

saidukaringa's picture
saidukaringa
273 pencils

Good Dandelion thought

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

Guest's picture
Guest

Done. Dandelion, 2007. He just used his brain farts.
Idiot.

teenie's picture
teenie
1894 pencils

Harley is about freedom (as opposed to speed), so it's an interesting angle - although Harley is also about being a bad boy/girl, so anything they do needs to be laced with attitude. It's almost good, but not quite.

brain123's picture
brain123
830 pencils

I think it's great, I get the mood of freedom. But isn't the wind in your face a generic benefit of any bike??

Zed's picture
Zed
178 pencils

Yes it is (almost) mostly for naked bikes that suppose to bring a closer contact with nature... but did any other of these bikes do this? or afford to do it?
As a bike rider myself, I'm not much into Harley's, but i must give this ad the benefits, since these bikes are mostly image makers and for "wanting to live the adventure" people (not to mention the word "masochists")

-- I can have will, but i don't want to --

Blahg's picture
Blahg
616 pencils

I think when it comes to the high income executive market it isn't so much of a choice between bike brands, its a decision to get a bike. Once the decision is made to get a bike there isn't really any brand that oozes prestige like Harley Davidson. It's likely more of a choice between a new BMW sedan or a new Harley.

drizae's picture
drizae
503 pencils

It's a nice thought.

I'm a bit wary though, about the 18/30 sold thing. It doesn't exactly say if the 18 sold were to those executives. It could have been a prospective gang wanting to get themselves new rides, all around the same time.
Maybe I'm just being pedantic.

Fail Harder.

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