Advertising Agency: Wirz Werbung/BBDO, Zurich, Switzerland
Creative Director: Matthias Freuler
Art Director: Kim Sokola
Copywriter: Matthias Freuler
Illustrator: Luzian Meier
Released: Spring 2007
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16 Comments
we all have seen this kind of outdoor better. (iwc watches, ...)
who would hold the handle like that on bus??
beside, it doesn't feel like riding a Harley at all, sorry~
Its noise, handles terrible, vibrates like hell and hates potholes just like a Harley. :)
true. nobody would hold the handles like that...
"Life, the universe and advertising"
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
Then you guys have no idea about Harleys and Choppers...
http://i268.photobucket.com/albums/jj15/evilspringer/IMG_1979_edited.jpg
www.creativeduck.blogspot.com
no no no no no
por lo menos en mi país, las personas que se transportan en colectivo no pueden comprar una harley, no creo funcione.
Aparte creativamente es malaso
So forced. Not good.
http://justkiddingbutseriously.wordpress.com/
NO ME PARECE.
TENER UNA HARLEY ES EMOCION Y ADRENALINA.
IR EN UN BUS Y TRANSMITIR EL MENSAJE AHI ES INCORRECTO.
COMO PRESENCIA DE MARCA, ESTA OK.
www.joancordoves.blogspot.com
If you have to take bus, I suppose that`s is like in every country, you have not money enought to buy a Harley. And It will be better if you allow sombody sit in real Harley to stimulate to buy.
No that is not the same in every country. Zurich has few parking places and an excellent and clean public transport system, so even the richest private bankers use the tram. Surprisingly many of those try to be "outlaws" on the weekends... but the advertisement remains not too funny.
bending over hey?
ok, things like this has been done many times, but harley! come on! I think that anywhere if you have to take a bus you could buy a harley not the correct message
and btw those photos are terrible!
what was the illustrators job?!
to b in the team...
yea! GREAT