Harley Davidson: Handles

Advertising Agency: Wirz Werbung/BBDO, Zurich, Switzerland
Creative Director: Matthias Freuler
Art Director: Kim Sokola
Copywriter: Matthias Freuler
Illustrator: Luzian Meier
Released: Spring 2007

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14 comments

Guest's picture
Guest

we all have seen this kind of outdoor better. (iwc watches, ...)

Guest's picture
Guest

who would hold the handle like that on bus??
beside, it doesn't feel like riding a Harley at all, sorry~

Guest's picture
Guest

Its noise, handles terrible, vibrates like hell and hates potholes just like a Harley. :)

Guest's picture
Guest

no no no no no

Guest's picture
Guest

por lo menos en mi país, las personas que se transportan en colectivo no pueden comprar una harley, no creo funcione.
Aparte creativamente es malaso

missed my turn's picture
missed my turn
426 pencils

So forced. Not good.

ORISHAS76's picture
ORISHAS76
344 pencils

NO ME PARECE.
TENER UNA HARLEY ES EMOCION Y ADRENALINA.
IR EN UN BUS Y TRANSMITIR EL MENSAJE AHI ES INCORRECTO.
COMO PRESENCIA DE MARCA, ESTA OK.

Guest's picture
Guest

If you have to take bus, I suppose that`s is like in every country, you have not money enought to buy a Harley. And It will be better if you allow sombody sit in real Harley to stimulate to buy.

Guest's picture
Guest

No that is not the same in every country. Zurich has few parking places and an excellent and clean public transport system, so even the richest private bankers use the tram. Surprisingly many of those try to be "outlaws" on the weekends... but the advertisement remains not too funny.

Guest's picture
Guest

bending over hey?

Guest's picture
Guest

ok, things like this has been done many times, but harley! come on! I think that anywhere if you have to take a bus you could buy a harley not the correct message
and btw those photos are terrible!

dsklan's picture
dsklan
1927 pencils

what was the illustrators job?!

Guest's picture
Guest

to b in the team...

Guest's picture
Guest

yea! GREAT

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