With its steady stream of loyal customers, the Hard Rock Cafe was the perfect place to advertise the launch of the Hard Rock Hotel Penang on a small budget. To capture the attention of diners, we replaced Hard Rock Cafe's memorabilia with three authentic-looking pieces of our own. Rather than the usual autographed guitar, we featured never-before-seen 'artefacts' from the infamous hotel stays of rockers. Every piece was faithfully produced to look like an original. This is one of three that were on display.
Advertising Agency: Ogilvy & Mather Malaysia
The items on display are from Billy's dramatic check-out from the Oriental Bangkok. It is said, he embarked on a trail of destruction that caused $140,000 in damages. The Thai Army was called in and the musician was promptly tranquilised before being carried out on a stretcher. There have been many theories as to what could've driven Billy insane. A case of bad elevator music perhaps? This small detail may have gone unnoticed by the common hotel guest but any self-respecting rocker, like Billy, would've gone mad. Fortunately, a holiday at Hard Rock Hotel Penang is quite the opposite. There's no tacky music to drive you up the wall. Only great music everywhere. Even the rooms are iPod-ready. If you're interested in a stay, ask our friendly servers here about the opening special.
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