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Published/Aired: 
November 2011
Description: 

WHEN TO CALL A CAB.
1. Turn wipers on low.
2. If you have any difficulty following the finger with your eyes, we suggest you call a taxi at 1.800.829.4222

Advertising Agency: TDA, Boulder, USA
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Art Director: Marthon Pucci
Copywriter: Dan Coburn
Lithographer: Tewell Warren

Comments (9)

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Highest Rated

Glut's picture
Glut
Activity Score 3937

clever, simple, not so invasive but wrong client. Pitty!

jponino's picture
jponino
Activity Score 601

interesting, but i can't even think people who like to drink and party will dare to put this on their car (they're not willing to have the alcoholic teste to start their car, so why would they accept this) and moreover, what happened to this little piece of paper(?) when it's raining?

NicoleWilliams's picture
NicoleWilliams
Activity Score 2

Interesting idea but I'm not sure how this sells sushi?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Don't touch my car!

gioborde's picture
gioborde
Activity Score 1387

if im really that drunk im sure i wouldnt be able to read the tiny text on the paper, so it wouldn´t work for me

GiBo

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Nor for me.
IMO it's a bad idea.

andylefty's picture
andylefty
Activity Score 4535

Haha at sushi comment.

It's illegal to have your keys in the ignition while drunk so you'd be arrested while doing this test.

It is interesting though.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Too invasive on my car!

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

i couldn't help imagining this..m driving (assuming m drunk, too) and i see this thing..the happy mood i'm in, i give it a shot, turn on the wipers and start struggling to follow the finger and BAM!..a pole..oops..

so not working

Glut's picture
Glut
Activity Score 3937

clever, simple, not so invasive but wrong client. Pitty!

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