Comments (14)

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Nanel's picture
Activity Score 283

very nice

maashookshee's picture
Activity Score 414

smart one .. respect

sneakyhands's picture
Activity Score 1857

wow, a perfume with a concept. not bad. this sure beats the trippy incandescent bubbles.

BFB's picture
Activity Score 936

Nice perfume concept and execution.
I remember seeing this on youtube.


ninjak's picture
Activity Score 76

wow a smart perfume ambient ad!! good one!!

Copydog's picture
Activity Score 129

Smart. But it would be much much better if it would be positioned (also) in cloth stores...

Guest's picture
Copydog's picture
Activity Score 129

What about clothing stores like fashion shops & butics ? It doesn´t look as nice as it should on the sox or on the shopping cart...

Lecter Lecaros's picture
Lecter Lecaros
Activity Score 564

really good work, congratulations to Tel-Aviv

anotheropinion's picture
Activity Score 132

This one feels a bit too easy. Just a hanger? Not enough for me. Sorry.

JAG's picture
Activity Score 166

A beautiful hanger with a stylish logo, and a sample of perfume, too! I would LOVE to come across an ad like this. Very clever!

bottleHeD's picture
Activity Score 90

I'm just wondering, would this kinda thing be construed as vandalism, or maybe littering, if the hangers remained around for a longer period of time? Or do they take permission from the concerned authorities before executing?

Waqqas's picture
Activity Score 42

Sometimes it's all you need to wear ...?
Well, plus the clothes, plus the shoes, plus the skin-care products, plus the wrist watch, plus the rest ... most of us wear all those items because we actually 'need' to wear it.
The idea could have been better. Something like: "What remains to be worn is ..."

The execution, however, is bold. But, it reached out to 150'000? "sold within one week"? ... sounds too superficial as claims. And coming from Israel's media, I'd say, doubly so.

Guest's picture

Amazing, even after so long.

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