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Hands

Published/Aired: 
September 2007
Description: 

On Children's Day in Indonesia 500 floating hands appeared in the pond in Jakarta's busiest traffic roundabout. The ambient execution reminded people that even two years after the tsunami in Aceh there are still children in desperate need of help. A sign near the roundabout said: "Many tsunami orphans are still in need of a helping hand."

Advertising Agency: JWT, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Chandrawatie Anwar
Art Director: Peddy Suryadinata
Copywriter: Lia Lenggogeni

Comments (22)

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Highest Rated

yonkironic's picture
yonkironic
Activity Score 50

it's more like swim dance in a roundabout

tanchin's picture
tanchin

appearing to look like atifical idea. what are made of? Not real? A skamp adv!

j2mango's picture
j2mango
Activity Score 534

it cant remind me the tsunami!
but it is really shock me!

DDBill's picture
DDBill
Activity Score 120

Product : NGO
Agency : JWT Indonesia
Country : Indonesia
Creatives:
Juhi Kalia (Executive Creative Director)
Chandrawatie Anwar (Creative Director)
Peddy Suryadinata (Art Director)
Lia Lenggogeni (Copywriter)

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

ivan's picture
ivan

Thanks!

Fridgerator's picture
Fridgerator
Activity Score 458

Very powerful.

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The concept is only as good as the execution.

thetruth's picture
thetruth

Two years after the tragedy we can still squeeze a gratuitous piece of self promotion out of it. How clever.

billy Hill's picture
billy Hill

Amen!

kalpesh78's picture
kalpesh78
Activity Score 2578

were these divers/scuba.. how long can you hold your breath underwater.. its all over in a few seconds... then thy'd have to surface for air. that'd give away the idea...

ideas....30 minutes nahi toh free.

shaft_drive's picture
shaft_drive
Activity Score 273

they're 2-D, dopey.

zeta's picture
zeta
Activity Score 81

ya Allah berikan ketabahan bagi mereka yang terkena musibah..amien!

smilepig's picture
smilepig
Activity Score 254

simple but strong.work with the event

Babi's picture
Babi
Activity Score 152

Too scary for me.

Scam Detector's picture
Scam Detector
Activity Score 1048

This looks like 30 floating hands and smells of scam.

aqeelparagon's picture
aqeelparagon
Activity Score 143

Very powerfull, it stronlgy recall the tsunami

fractalrene's picture
fractalrene
Activity Score 1504

It surely won't be overlooked.

teenie's picture
teenie
Activity Score 1894

I don't like the too-easy line, but the hands will get people to stop and look, and hopefully think. And give.

Rajib's picture
Rajib
Activity Score 369

Just Tell me, How long they will stay under the water?????? are they taking oxyzen through a pipe which is not in these picture.....

2nd hand Guest's picture
2nd hand Guest

They don't need oxygen because they used the actual victims.

knut's picture
knut

LOL 2nd Hand Guest

pran's picture
pran

the idea was very good but the prsentation wasn't that good ; these hands shown in swiming pool insted they could be shown in the sea....

popmilk's picture
popmilk
Activity Score 36

this one went for manya awards... selamat JWT!

yonkironic's picture
yonkironic
Activity Score 50

it's more like swim dance in a roundabout

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