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Comments (20)

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Highest Rated

Matt Aubie's picture
Matt Aubie
Activity Score 16

It's great because in order to turn the page, you'd have to rip it. It's easy to rip because you can tell it's either perferated or at last skored.... The tagline is great, and not necessarily written incorrectly. And it does tell you what to do - it tells you to go to the website.

very clever, and well executed. The design is great and the photography is spot on in terms of lighting.

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lorem_ipsum's picture
lorem_ipsum
Activity Score 196

nice!

pepinillo's picture
pepinillo
Activity Score 2

Souldn't it say: ...is not AS easy.

FPO's picture
FPO
Activity Score 58

yeah, nice call.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Yup, agreed! Wrongly written! The ad demonstrated it's easy....but it's not.

teenie's picture
teenie
Activity Score 1894

It does say "...is not this easy" on the ad. It's just missing from the explanation at the bottom.

ivan's picture
ivan

Thanks. Fixed it.

ooops's picture
ooops
Activity Score 448

right to your face!

macygray's picture
macygray
Activity Score 2

brilliant man...strong message!

addyhoch10's picture
addyhoch10
Activity Score 2592

love it

copywriter.txt's picture
copywriter.txt
Activity Score 828

Very powerful. This rocks.

mikelite's picture
mikelite
Activity Score 1031

only goes half way there. I'm left with "Then what are we supposed to do about it?"

me thinks's picture
me thinks
Activity Score 722

Exactly. There is no call to action.

DarkSide's picture
DarkSide
Activity Score 1066

Nice idea but I'm not sure that everybody would try to open, I believe most people would turn the page.
And to be honest this idea works only in theory, have you tried to rip a paper like this? it doesn't.

bigbadfatmadafaka's picture
bigbadfatmadafaka
Activity Score 486

...it could be worst.

DarkSide's picture
DarkSide
Activity Score 1066

shut up...
Wanna bet that doesn't win shit in Cannes?

bigbadfatmadafaka's picture
bigbadfatmadafaka
Activity Score 486

i bet 30 gb that it wont win shit...wanna bet?

truecopy's picture
truecopy
Activity Score 399

Brilliant is a big word but im gonna say it anyway.

"Sex sells. Truth even better." - A friend

allnew's picture
allnew
Activity Score 2

Yeah! It's a strong message. Great idea

litio's picture
litio
Activity Score 24

Felicitaciones!

Matt Aubie's picture
Matt Aubie
Activity Score 16

It's great because in order to turn the page, you'd have to rip it. It's easy to rip because you can tell it's either perferated or at last skored.... The tagline is great, and not necessarily written incorrectly. And it does tell you what to do - it tells you to go to the website.

very clever, and well executed. The design is great and the photography is spot on in terms of lighting.

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