The Hakle toilet paper “Special Edition Pack” - this case shows how a simple truth was the starting point for a relevant design solution and brand activation. Buying toilet paper is a chore. Everybody needs it, but nobody really likes being seen carrying it home. Especially ladies find it a bit weird. So in cooperation with a fashion label a special edition pack was designed and produced. A multifunctional, rather stylish carrier bag. Special instore placement brought it to market with great success.
Ambient advertisment created by JWT, Germany for Hakle, within the category: House, Garden.
Creative Directors: Till Hohmann, Mark Karatas
Art Directors: Kathrin Waschek, Elena Sautner, Bettina Karmrodt
Copywriter: Carsten Bug
Illustrator: Gerald Eskuche
Account Manager: Petra Wunderlich
Client Service Director: Bernd Adams
Production: Claudia Klein, Fabian Schrader
The Blockchain Will Change Advertising. Here's How.Read More
Seven Years Haven't Dulled The Gorillaz's Hunger For Mindblowing InnovationRead More
Laphroaig Whiskey Isn't For Everyone. And They Are Running With That.Read More
Extending Reach With Music-Driven AdsRead More