Hachette publishing, Lady Gaga, Just Dance (the biography): Meat displays

Lady Gaga. Just Dance. $22.99. In bookstores now.

To launch Lady Gaga’s biography ‘Just Dance’ we played off the notorious meat dress she wore to the 2010 MTV Video Music Awards. Plastic tags with advertising for the book were placed into the meat in display windows of butchers.

Advertising Agency: Us, Sydney, Australia
Creative Director: Josh Moore
Art Director: Chloe Banicevic
Copywriter: Archana Murugaser
Published: December 2010

12 comments

Guest's picture
Guest

Lame

Guest's picture
Guest

Ok, sure that'd talk to some of the right people, but the bulk of old ladies buying their meat in the supermarket probably wouldn't know who Lady Gaga is or about her meat dress.

Guest's picture
Guest

but it doesn't fit the target...

LeeHarvey's picture
LeeHarvey
3045 pencils

Hehe.

Cutarica's picture
Cutarica
3451 pencils

... why meat?

LeeHarvey's picture
LeeHarvey
3045 pencils

Why READ?

Guest's picture
Guest

@ uili: she turned at an awards function, dressed in a meat gown!

Guest's picture
Guest
Guest's picture
Guest

ok with this horrible dress her ad makes sense.
would be more shocking, if she promoted her cd
in a normal way.

Guest's picture
Guest

cool

Guest's picture
Guest

Scammy, when do the target market for this book ever look into a butchers window? awesome brief, terribly wasted opportunity.

fotdot's picture
fotdot
673 pencils

Not so moving.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments