To launch Lady Gaga’s biography ‘Just Dance’ we played off the notorious meat dress she wore to the 2010 MTV Video Music Awards. Plastic tags with advertising for the book were placed into the meat in display windows of butchers.
Ambient advertisment created by US, Australia for Hachette, within the category: Media.
Lady Gaga. Just Dance. $22.99. In bookstores now.
The Blockchain Will Change Advertising. Here's How.Read More
Seven Years Haven't Dulled The Gorillaz's Hunger For Mindblowing InnovationRead More
Laphroaig Whiskey Isn't For Everyone. And They Are Running With That.Read More
Extending Reach With Music-Driven AdsRead More