Guinness: Double vision

Please don't drink and drive

Specially-designed cans were distributed to pubs for use as part of an "enjoy responsibly" campaign.

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Director: Jack Neary
Creative Director: Ian MacKellar
Associate Creative Director / Art Director: Mark Mason
Associate Creative Director / Copywriter: Patrick Scissons

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15 comments

fotdot's picture
fotdot
659 pencils

Pretty old trick. But it'll be fresh for those 25 and under.

ivan's picture
ivan

And, if you drink enough beer, you can repeat the same trick every month and it will still feel new. Btw, I have not seen this execution done before and I'm 32.

Ivan Raszl, admin of AotW

Fallon's picture
Fallon
110 pencils

amazing stuff

puppiepoppy's picture
puppiepoppy
1636 pencils

Niceeeeeeeee!

popdistortion's picture
popdistortion
1594 pencils

So, when you're drunk... does this effect on the can reverse itself?
Pretty neat.

wgeddes's picture
wgeddes
298 pencils

at pubs that i go to, unless they have it on tap, they typically pour your Guinness for you and throw away the can. you're not really supposed to drink it from a can, so you almost never actually interact with it.
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http://www.freerangerobot.com

ivan's picture
ivan

I think these were give-aways in the pub.

Ivan Raszl, admin of AotW

mikelite's picture
mikelite
1031 pencils

or something they threw together for the award shows

philippertl's picture
philippertl
656 pencils

This is funny and remindable! Like it a lot!

For hire and desire ... http://www.prettymorning.co.uk

addyhoch10's picture
addyhoch10
2592 pencils

i'm seeing double! 4 guiness logos!

walkingbuddha's picture
walkingbuddha
188 pencils

that idea is great, would make me want to buy a whole six pack of them and then drive home.

Rog's picture
Rog
6094 pencils

Like it. Love one. :)

>>>> That's not an ad. THIS is an ad.

tantrik_indian's picture
tantrik_indian
953 pencils

After it's drunk, it will be doubly difficult to read :P

~~be cool eh!~~

~~this paranoid survived!~~

Kay's picture
Kay
161 pencils

claver! Bronze!

kalpesh78's picture
kalpesh78
2580 pencils

when its printed right you usually see multiple images. what if you see single image when multiple are printed..
hehehehehhehehe

ideas....30 minutes nahi toh free.

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