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Dance Steps

Published/Aired: 
March 2008
Description: 

Alcohol has long been associated with enjoyment and celebration. However, as a responsible producer of alcoholic beverages, Guinness® is committed to promoting responsible drinking and combating alcohol misuse. The best way to interact with a consumer when they're enjoying a night out is not through stern messaging but rather through an entertaining platform that will drive the message, that alcohol should not be abused, home.

The mat mimics the drunken lurch of someone who had consumed too much alcohol, disguised as dance steps. The floor mat was then placed at entrances/exits to bars/pubs to remind drinkers to be more responsible when consuming alcohol.

Start Here; Don't end here

Advertising Agency: Saatchi&Saatchi, Cape Town, South Africa
Creative Directors: Anton Crone, Keith Christian
Art Director: Gareth Cohen
Copywriter: Rolf Fitschen

Comments (6)

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Highest Rated

latinadlover's picture
latinadlover

like the idea for clubs and pubs since its fun, but there{s no need for the copy, I agree with gmint7, just "drink responsibly" or maybe theres something with "have fun, and remember it" or something like that, dont know
keep thinking, its nice but it could be better

sneakyhands's picture
sneakyhands
Activity Score 1857

this is great looks like a whole lot of fun.

pscs's picture
pscs
Activity Score 440

that guy's face is RED!!!

onestepahead's picture
onestepahead
Activity Score 97

that guy has no shoes on!

gmint7's picture
gmint7
Activity Score 2683

:::J:::

no need the line actually
just put drink responsibly on top.

:::J:::

skanger's picture
skanger
Activity Score 95

nice but was done for toot n scoot a few years back as stickers on floors in night clubs.

latinadlover's picture
latinadlover

like the idea for clubs and pubs since its fun, but there{s no need for the copy, I agree with gmint7, just "drink responsibly" or maybe theres something with "have fun, and remember it" or something like that, dont know
keep thinking, its nice but it could be better

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