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Coasters for Halloween

Agency: 
Published/Aired: 
October 2009
Description: 

The challenge: In Romania, Guinness is a niche brand, because of its special taste. The client wanted something to drive sales in pubs for the Halloween night. The challenge was to do something special with a very low budget.

The idea: simple and low cost. Due to its colors - black and white - the Guinness beer has all the qualities to pass as a creature of the night. We illustrated this new identity very easy, by using the shadow of the Guinness glasses. In fact, we produced coasters, representing the shadows of the Guinness glasses. The coasters were offered for every Guinness beer bought on Halloween night.

The results: People were curious to know what was all about with the Guinness promotion, they found the idea nice and they wanted the coasters. So the sales boomed for the night and -as a side effect- everybody took home their scary-shadows coasters.

Halloween party with Guinness

Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Additional credits: Mr. C & Diana Stancu

Comments (28)

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Highest Rated

atb2005's picture
atb2005
Activity Score 13561

Outstanding!

Guest's picture
Guest

Cute

funky_frogii's picture
funky_frogii
Activity Score 2536

very goooooooooood

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

niiice!!!

Guest's picture
Guest

Grozava idee!

Guest's picture
Guest

funny!

White roses's picture
White roses
Activity Score 20

very good!
I like

ace85le's picture
ace85le
Activity Score 3939

Very novel. I don't think I have seen this done before.

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Corbeen's picture
Corbeen
Activity Score 1093

simpatic :) , very nice ...

Guest's picture
Guest

very good

Guest's picture
Guest

very good! Well done guys!

Guest's picture
Guest

Great job, very original. Felicitări, foarte amuzant

Guest's picture
Guest

Ghosters.

Very nice.

mcfly's picture
mcfly
Activity Score 50

Ghosters.

Very nice.

Spider's picture
Spider
Activity Score 301

first thought and because of that, not original at all, not surprising, absolutely nothing. In the other hand, and that for me is Guinness, they are promoting a trip into the deep sea or in space but this, well... just a date opportunity and a very first idea. Probably all the good comments are from the people that work on the project.

Davosk's picture
Davosk
Activity Score 4815

Enlighten us as to why you think this is first thought and not original.
You're just jealous that you can't come up with stuff this good.

Guest's picture
Guest

nice idea. Great job guys! Don't worry about mean comments. The paranoid Spider missed to check that all the good comments are from different parts of the world. Or maybe it's an international coasters project. Anyhow great job.

WillyLatasa's picture
WillyLatasa
Activity Score 616

Love it!

"Bright ideas bring better results"

J Designer's picture
J Designer
Activity Score 2420

this reminds me of the costers d-Vision created, but i like it.

hagemony's picture
hagemony
Activity Score 335

awesome

CopyRight's picture
CopyRight
Activity Score 713

superb

satrianee's picture
satrianee
Activity Score 3748

some ideas make me jealous when i see them.

willy wonka's picture
willy wonka
Activity Score 137

Very Nice!!!

LaMarti's picture
LaMarti
Activity Score 18

Ahhhhh, I absolutely love these coasters!! Fun AND functional! I must have these!!!

xhchenz's picture
xhchenz
Activity Score 19

Great!! makes me want to buy myself a Guinness, my very 1st Guinness...it's so Halloween! Great Idea!

Thomson's picture
Thomson
Activity Score 10

Very nice! Great idea!

ccurtis's picture
ccurtis
Activity Score 39

Very good concept!

atb2005's picture
atb2005
Activity Score 13561

Outstanding!

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