Guinness: Coasters for Halloween
Halloween party with Guinness
The challenge: In Romania, Guinness is a niche brand, because of its special taste. The client wanted something to drive sales in pubs for the Halloween night. The challenge was to do something special with a very low budget.
The idea: simple and low cost. Due to its colors - black and white - the Guinness beer has all the qualities to pass as a creature of the night. We illustrated this new identity very easy, by using the shadow of the Guinness glasses. In fact, we produced coasters, representing the shadows of the Guinness glasses. The coasters were offered for every Guinness beer bought on Halloween night.
The results: People were curious to know what was all about with the Guinness promotion, they found the idea nice and they wanted the coasters. So the sales boomed for the night and -as a side effect- everybody took home their scary-shadows coasters.
Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Additional credits: Mr. C & Diana Stancu
Published: October 2009
28 Comments
Cute
very goooooooooood
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niiice!!!
Grozava idee!
funny!
very good！
I like
Very novel. I don't think I have seen this done before.
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simpatic :) , very nice ...
very good
very good! Well done guys!
Great job, very original. Felicitări, foarte amuzant
Ghosters.
Very nice.
Ghosters.
Very nice.
first thought and because of that, not original at all, not surprising, absolutely nothing. In the other hand, and that for me is Guinness, they are promoting a trip into the deep sea or in space but this, well... just a date opportunity and a very first idea. Probably all the good comments are from the people that work on the project.
Enlighten us as to why you think this is first thought and not original.
You're just jealous that you can't come up with stuff this good.
nice idea. Great job guys! Don't worry about mean comments. The paranoid Spider missed to check that all the good comments are from different parts of the world. Or maybe it's an international coasters project. Anyhow great job.
Love it!
"Bright ideas bring better results"
this reminds me of the costers d-Vision created, but i like it.
awesome
superb
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some ideas make me jealous when i see them.
Very Nice!!!
Ahhhhh, I absolutely love these coasters!! Fun AND functional! I must have these!!!
Great!! makes me want to buy myself a Guinness, my very 1st Guinness...it's so Halloween! Great Idea!
Very nice! Great idea!
Very good concept!
Outstanding!