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Guinness: Coasters for Halloween

Guinness: Coasters for Halloween
Your rating: None Average: 8.8 (124 votes)

Halloween party with Guinness

The challenge: In Romania, Guinness is a niche brand, because of its special taste. The client wanted something to drive sales in pubs for the Halloween night. The challenge was to do something special with a very low budget.

The idea: simple and low cost. Due to its colors - black and white - the Guinness beer has all the qualities to pass as a creature of the night. We illustrated this new identity very easy, by using the shadow of the Guinness glasses. In fact, we produced coasters, representing the shadows of the Guinness glasses. The coasters were offered for every Guinness beer bought on Halloween night.

The results: People were curious to know what was all about with the Guinness promotion, they found the idea nice and they wanted the coasters. So the sales boomed for the night and -as a side effect- everybody took home their scary-shadows coasters.

Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Additional credits: Mr. C & Diana Stancu
Published: October 2009

28 Comments

Guest's picture

Cute

funky_frogii's picture 2548 pencils

very goooooooooood

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
9

niiice!!!

Guest's picture

Grozava idee!

Guest's picture

funny!

White roses's picture 20 pencils
7

very good!
I like

ace85le's picture 3653 pencils
7

Very novel. I don't think I have seen this done before.

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Corbeen's picture 966 pencils

simpatic :) , very nice ...

Guest's picture
10

very good

Guest's picture
8

very good! Well done guys!

Guest's picture
8

Great job, very original. Felicitări, foarte amuzant

Guest's picture

Ghosters.

Very nice.

mcfly's picture 54 pencils

Ghosters.

Very nice.

Spider's picture 264 pencils

first thought and because of that, not original at all, not surprising, absolutely nothing. In the other hand, and that for me is Guinness, they are promoting a trip into the deep sea or in space but this, well... just a date opportunity and a very first idea. Probably all the good comments are from the people that work on the project.

Davosk's picture 4847 pencils

Enlighten us as to why you think this is first thought and not original.
You're just jealous that you can't come up with stuff this good.

Guest's picture

nice idea. Great job guys! Don't worry about mean comments. The paranoid Spider missed to check that all the good comments are from different parts of the world. Or maybe it's an international coasters project. Anyhow great job.

WillyLatasa's picture 616 pencils

Love it!

"Bright ideas bring better results"

J Designer's picture 2420 pencils

this reminds me of the costers d-Vision created, but i like it.

hagemony's picture 347 pencils

awesome

CopyRight's picture 717 pencils
JavierGarza's picture 136 pencils
satrianee's picture 3782 pencils

some ideas make me jealous when i see them.

willy wonka's picture 137 pencils

Very Nice!!!

LaMarti's picture 18 pencils

Ahhhhh, I absolutely love these coasters!! Fun AND functional! I must have these!!!

xhchenz's picture 19 pencils
10

Great!! makes me want to buy myself a Guinness, my very 1st Guinness...it's so Halloween! Great Idea!

Thomson's picture 10 pencils

Very nice! Great idea!

ccurtis's picture 39 pencils
8

Very good concept!

atb2005's picture 13679 pencils
10

Outstanding!

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