Guinness: Coasters for Halloween

Halloween party with Guinness

The challenge: In Romania, Guinness is a niche brand, because of its special taste. The client wanted something to drive sales in pubs for the Halloween night. The challenge was to do something special with a very low budget.

The idea: simple and low cost. Due to its colors - black and white - the Guinness beer has all the qualities to pass as a creature of the night. We illustrated this new identity very easy, by using the shadow of the Guinness glasses. In fact, we produced coasters, representing the shadows of the Guinness glasses. The coasters were offered for every Guinness beer bought on Halloween night.

The results: People were curious to know what was all about with the Guinness promotion, they found the idea nice and they wanted the coasters. So the sales boomed for the night and -as a side effect- everybody took home their scary-shadows coasters.

Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Additional credits: Mr. C & Diana Stancu
Published: October 2009

28 comments

Guest's picture
Guest

Cute

funky_frogii's picture
funky_frogii
2536 pencils

very goooooooooood

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

niiice!!!

Guest's picture
Guest

Grozava idee!

Guest's picture
Guest

funny!

White roses's picture
White roses
20 pencils

very good!
I like

ace85le's picture
ace85le
3939 pencils

Very novel. I don't think I have seen this done before.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Corbeen's picture
Corbeen
1092 pencils

simpatic :) , very nice ...

Guest's picture
Guest

very good

Guest's picture
Guest

very good! Well done guys!

Guest's picture
Guest

Great job, very original. Felicitări, foarte amuzant

Guest's picture
Guest

Ghosters.

Very nice.

mcfly's picture
mcfly
50 pencils

Ghosters.

Very nice.

Spider's picture
Spider
289 pencils

first thought and because of that, not original at all, not surprising, absolutely nothing. In the other hand, and that for me is Guinness, they are promoting a trip into the deep sea or in space but this, well... just a date opportunity and a very first idea. Probably all the good comments are from the people that work on the project.

Davosk's picture
Davosk
4815 pencils

Enlighten us as to why you think this is first thought and not original.
You're just jealous that you can't come up with stuff this good.

Guest's picture
Guest

nice idea. Great job guys! Don't worry about mean comments. The paranoid Spider missed to check that all the good comments are from different parts of the world. Or maybe it's an international coasters project. Anyhow great job.

WillyLatasa's picture
WillyLatasa
616 pencils

Love it!

"Bright ideas bring better results"

J Designer's picture
J Designer
2420 pencils

this reminds me of the costers d-Vision created, but i like it.

hagemony's picture
hagemony
335 pencils

awesome

CopyRight's picture
CopyRight
715 pencils

superb

satrianee's picture
satrianee
3748 pencils

some ideas make me jealous when i see them.

willy wonka's picture
willy wonka
137 pencils

Very Nice!!!

LaMarti's picture
LaMarti
18 pencils

Ahhhhh, I absolutely love these coasters!! Fun AND functional! I must have these!!!

xhchenz's picture
xhchenz
19 pencils

Great!! makes me want to buy myself a Guinness, my very 1st Guinness...it's so Halloween! Great Idea!

Thomson's picture
Thomson
10 pencils

Very nice! Great idea!

ccurtis's picture
ccurtis
39 pencils

Very good concept!

atb2005's picture
atb2005
13567 pencils

Outstanding!

Log in or register to post comments