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21 comments

SirFar's picture
SirFar
141 pencils

Wonder if anyone would get it...

the_ashlands's picture
the_ashlands
1394 pencils

i think they would...this is great!

shrp0103's picture
shrp0103
104 pencils

typo sucks big time........

bknowlden's picture
bknowlden
3647 pencils

I assume you meant typography... I would give them a little leeway since they are designing a reflection...

justpassingby's picture
justpassingby
1368 pencils

but what does the line have to do with the reflection?

addyhoch10's picture
addyhoch10
2592 pencils

[edit]:

ashland's right, now i got it.
this whole procedure just seems strange to me as i prefer my beer with a nice little head on it instead of a flat one.

weighter's picture
weighter
744 pencils

Innovative idea but the line doesnt pay off the idea correctly. Theres something great potentially here, but the fact that guiness is dark and pours slow has nothing to do with placing the beer on a coaster when you are drinking it.

If it had a message related to time to refill, or celebrating that its a fulll glass of guiness, then it relates to the placement a whole lot more.

the_ashlands's picture
the_ashlands
1394 pencils

its probably harder to read it while the guiness is cascading...

weighter's picture
weighter
744 pencils

very good point... Not sure how effective that approach is though, its not something that takes that long, and its something very difficult to notice.

At best most people would notice it after half a glass, which is what would make the payoff after a refill that much more brilliant ;)

the_ashlands's picture
the_ashlands
1394 pencils

actually...i forgot all about the half glass thing...and now that i think of it...thats what the tag comes from. to correctly pour a guiness your supposed to pour the first half...let it cascade...then fill the pint the rest of the way...'good things come to those who wait.'

makes a little more sense now...although ive never had somebody put my guiness on a coaster between pours, they usually just let it rest under the tap.....so that doesnt really makes much more sense afterall.

justpassingby's picture
justpassingby
1368 pencils

..and who always keeps their pint in the same spot?

this really isnt that clever

pindaro's picture
pindaro
526 pencils

There is some smart thinking there.

slim's picture
slim
1047 pencils

It's pretty straightforward. While you're waiting for your pint to arrive, you struggle to read the message. Once it arrives, you get the payoff in the reflection. Therefore: good things (the payoff) come to those who wait (for their Guinness).

HV's picture
HV
212 pencils

I agree with Slim. Its easy and it makes sense for Guinness.

I think it quite a lowely little thing for Guinness.

rainman's picture
rainman
267 pencils

This is a cool idea that would get word-of-mouth publicity in pubs. It might even get some people to buy a Guiness just to test it out. It is a novel idea and I doubt it cost Guiness much to produce.

adthtsucks's picture
adthtsucks
56 pencils

whoever thought of it.. gr8 wrk buddy

Capitalist's picture
Capitalist
132 pencils

Oahhhhh...coool, i almost missed the big idea. Thanx ashlands...

Yokel's picture
Yokel
604 pencils

It's pretty simple for anyone who's had a Guinness, or knows how Guinness pours ...
You don't drink the Guinness until it's stopped cascading.
While you wait for that, the text slowly appears.

the_ashlands's picture
the_ashlands
1394 pencils

we know...the only problem with it is that the text would appear in reverse order...woulda been nice if they could have solved that issue somehow...

Sway Rose's picture
Sway Rose
24 pencils

it's grat, it took me a while though.

ralphstieber's picture
ralphstieber
136 pencils

it's great and makes me smile...

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