Guarana Antarctica Street Festival: Metro

Advertising Agency: DDB Brazil
Creative Directors: Julio Andery
Art Directors: Julio Andery, Adriano Alarcon
Copywriters: Rodolfo Sampaio, Marcio Fritzen
Illustrator: Seagulls Fly, Sergio Guilherme Filho, Jorge Ribeiro, Vetor Zero, Eliza Flores
Photographer: Alê Catan

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9 comments

SeanMartin's picture
SeanMartin

Okay. And?

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No, I am not a media buyer.

jsantanaxp's picture
jsantanaxp
397 pencils

What and?
explains better your opinion.

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SeanMartin's picture
SeanMartin

It only works if you look at it from one point of view if the dummy perspective is to work, and even then, a very *specific* point of view. It's like those trompe-d'oeil chalk drawings on the sidewalk. The way it's positioned in the photo, 90% of the people passing by will get absolutely nothing from it because it wont make any sense.

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No, I am not a media buyer.

DGCS's picture
DGCS
410 pencils

The Lego one, you can only see from one angle, I got Grand Prix in 2005.So

Biga's picture
Biga
45 pencils

Actually it is positioned for people that is leaving the subway.

Leandro's picture
Leandro
117 pencils

Ah boneca, andando de skate? Só no photoshop mesmo!

AdvMan's picture
AdvMan
299 pencils

What and?
Works take the attention on the poster.
People realized the works and search the tip and find the poster.

Very nice I loved. This is Advertising

İyi Reklam, Kötü Reklam
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john doe's picture
john doe
1571 pencils

well... that one is really nice.

DGCS's picture
DGCS
410 pencils

Dá-lhe boneca!!! É o Beckham andando de Skate?
Parabéns pela campanha.

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