Guarana Antarctica: Net
Actual size goal posts were placed in bus shelters around Sao Paulo for the Soccer World Cup.
Art Directors: Marcelo Maia, Bruno Brasil, Rodrigo Rodrigues
Copywriter: Claudio Lima
Creative Directors: Ricardo Braga, Marcelo Kertesz, Fabio Victoria
Agency: Duda Propaganda, Sao Paulo, Brazil
12 Comments
Pretty cool. And innovative! Great ambient media!
No, sorry, i don't like it. To much of this during the Fifa World Cup in germany. What's it for? Beer? Water? ...
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beerwater
not original, i love the tbwa work in holland for ajax experience, this guarana ad and the coke campaign in mexico is only a poor copy of it
yo can see both of the here:
http://www.metamike.com/?p=114
already done in Venezuela
Really bad... besides, they are comparing people like balls. Like "fat ones, get inside here!"
he..he..I just want to throw a stupid question ( may be funny)... are they targetting the male consumers saying " Put the ball (s?) "...hmmm..it's funny if they meant so..when a guy walks in he is actually putting his you know what into the net....
That was my silly comment just for fun. :-)
isn't it a little weird that the tagline is in english?
personally, i think it's too "forced"
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and yet...
brazil didn't even make it to the quarter finals...
Yaiks!
I am doing a Advertising campaign for Guarana Anatarctica right now. I am advertising major, if anyone could help me send stuff about Guarana Antarticta I woulb be really gratefull. Thanks!
my email is eanaraujo@yahoo.com.....send me wahtever you have a bout Guarana Antactica.