the_ashlands's picture
1394 pencils

what an amazing campaign!!

popdistortion's picture
1594 pencils

Bloody well done. Just when you thought billboard stuff has become boring.

bknowlden's picture
3647 pencils

Anyone have a translation?

popdistortion's picture
1594 pencils

It's right under the ad. "The energy to always do more."

Heads's picture
194 pencils


ripster's picture
152 pencils

good idea, good execution, awful claim, that wasted a lot of potential for this idea - it doesnt really work that way. Group E is an energy supplier and they have introtuced this claim as part of their new visual identity 2006.

energy to create/do more of everything

but they don't create more, they supply energy for street lights and machines that have been there already for many years.

it looks cute, just like some street furniture, but i don't hear a ping in my head

Boony wants a beer's picture
Boony wants a beer
380 pencils

Yeah I agree. Maybe something is lost in the translation though.

addyhoch10's picture
2592 pencils

they DO make more of everything (at least as far as their energy is used)
these billboards just visualize it in a funny and attention attracting way

what unique attributes does an energy supplier imply? apart from it's price - every energy supplier claims that's it's the most inexpensive.

in fact they all just supply energy. groupe e could say "yeah but we do it better" or they can sell it more emotionally by saying "the energy to make more of everything" i.e. "we make life more comfortable etc"

LetitbeKNOWN's picture
36 pencils

I think the idea an execution are both great, maybe the line could be clearer or more precise.

accident's picture
36 pencils

ditto boony
but you got me thinking - how on earth did australia win... sorry how the hell did england lose the adelaide test?
2-0, 2-0, 2-0, 2-0
sorry, me drunk

PeteHH's picture
202 pencils

Amazing idea, insanely shitty line. "...to always do more" is a totally different thought.

Desi's picture
1052 pencils

Line or no line great idea tho, takes lots of selling and will to execute something like this.

CDart's picture
54 pencils

Brilliant... Amazing Idea... :)

Sudheesh's picture
12 pencils

boring,too dramatic

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