Advertisement

The Giant Shower Head

Agency: 
Published/Aired: 
October 2008
Description: 

GROHE Deutschland is the leading provider of premium bath faucets and showers, worldwide. As such the companies slogan is: Enjoy water. Every year Franfurt is home to the ISH, the world’s leading trade fair The Bathroom Experience. So for the launch of the GROHE giant shower head series, which lets you enjoy multiple spray settings while showering, we were asked to bring the companies slogan alive in an unexpected way while communicating the huge size of the shower heads and the sensation of multiple spray settings. Located in the center of Frankfurt city square Walther-von-Cronber-Platz is the biggest fountain in Germany, surounded by bars, restaurants, a huge shopping and office building and a hotel building with 24 floors. We create a giant size 3D floor graphic around the fountain to transform it into a gigantic shower head. Better, world's biggest shower head with adjustable spray settings!

Shower head with adjustable spray settings. Grohe. Enjoy water.

Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Stephan Ganser
Creative Directors: Nico Juenger, Konstantinos Manikas
Creatives: Merlin Kwan, Konstantinos Manikas
Illustrator: Merlin Kwan
Photographer: Merlin Kwan

Comments (11)

Log in or register to post comments

Highest Rated

pinkparacelsus's picture
pinkparacelsus
Activity Score 25

that's pretty cool!

Potaters gonna potate!

Hadrons's picture
Hadrons
Activity Score 6017

Nice concept.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Akshaya Singh's picture
Akshaya Singh
Activity Score 162

Nicely placed.. I confess that I have a bias towards such executions wherein the regular things are shown from a different perspective and we end up making this world a fantasy land... but I'm sure others like this idea too... nicely done Germany ...

Amateur for life!

kleenex's picture
kleenex
Activity Score 43505

cool...

designzero68's picture
designzero68
Activity Score 74

I can remember this ad. Saw that thing live. Nice.

Adsolute's picture
Adsolute
Activity Score 32

Agree with the comment about perspective play. But this one is really impressive and cool with the water.

Maxads's picture
Maxads
Activity Score 60

Thats huge. Well done.

TimothyJ's picture
TimothyJ
Activity Score 35

Think big. Done before with perspective, but really nice.

chuckieT's picture
chuckieT
Activity Score 680

Funny. Effective. Probably pretty inexpensive.

I don't think it needed the line – adjustable settings is not a USP in a shower head. This should have just been a brand awareness piece.

Good one.

ronstr's picture
ronstr
Activity Score 140

love it

neary jaclies's picture
neary jaclies
Activity Score 104

nice

pinkparacelsus's picture
pinkparacelsus
Activity Score 25

that's pretty cool!

Potaters gonna potate!

Advertisement