Grohe Germany: The Giant Shower Head

Shower head with adjustable spray settings. Grohe. Enjoy water.

GROHE Deutschland is the leading provider of premium bath faucets and showers, worldwide. As such the companies slogan is: Enjoy water. Every year Franfurt is home to the ISH, the world’s leading trade fair The Bathroom Experience. So for the launch of the GROHE giant shower head series, which lets you enjoy multiple spray settings while showering, we were asked to bring the companies slogan alive in an unexpected way while communicating the huge size of the shower heads and the sensation of multiple spray settings. Located in the center of Frankfurt city square Walther-von-Cronber-Platz is the biggest fountain in Germany, surounded by bars, restaurants, a huge shopping and office building and a hotel building with 24 floors. We create a giant size 3D floor graphic around the fountain to transform it into a gigantic shower head. Better, world's biggest shower head with adjustable spray settings!

Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Stephan Ganser
Creative Directors: Nico Juenger, Konstantinos Manikas
Creatives: Merlin Kwan, Konstantinos Manikas
Illustrator: Merlin Kwan
Photographer: Merlin Kwan
Published: October 2008

11 comments

Hadrons's picture
Hadrons
5743 pencils

Nice concept.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Akshaya Singh's picture
Akshaya Singh
162 pencils

Nicely placed.. I confess that I have a bias towards such executions wherein the regular things are shown from a different perspective and we end up making this world a fantasy land... but I'm sure others like this idea too... nicely done Germany ...

Amateur for life!

kleenex's picture
kleenex
29454 pencils

cool...

designzero68's picture
designzero68
74 pencils

I can remember this ad. Saw that thing live. Nice.

Adsolute's picture
Adsolute
32 pencils

Agree with the comment about perspective play. But this one is really impressive and cool with the water.

Maxads's picture
Maxads
60 pencils

Thats huge. Well done.

TimothyJ's picture
TimothyJ
35 pencils

Think big. Done before with perspective, but really nice.

chuckieT's picture
chuckieT
680 pencils

Funny. Effective. Probably pretty inexpensive.

I don't think it needed the line – adjustable settings is not a USP in a shower head. This should have just been a brand awareness piece.

Good one.

ronstr's picture
ronstr
140 pencils

love it

neary jaclies's picture
neary jaclies
104 pencils

nice

pinkparacelsus's picture
pinkparacelsus
25 pencils

that's pretty cool!

Potaters gonna potate!

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