Griffith University: Trojan Suitcase

To promote Griffith University’s award winning international reputation where it counts, suitcases were turned into mobile billboards, which were then given to Griffith’s international students and traveling faculty. The red suitcases featured the University’s logo and the line “Get a global perspective.” The result was free advertising in international airports all around the world.

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Alan Crowne
Copywriter: Charles Schaefer
Production: Todd Adams
Published: March 2011