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Trojan Suitcase

Agency: 
Published/Aired: 
March 2011
Description: 

To promote Griffith University’s award winning international reputation where it counts, suitcases were turned into mobile billboards, which were then given to Griffith’s international students and traveling faculty. The red suitcases featured the University’s logo and the line “Get a global perspective.” The result was free advertising in international airports all around the world.

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Alan Crowne
Copywriter: Charles Schaefer
Production: Todd Adams

Comments (9)

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Highest Rated

dsklan's picture
dsklan
Activity Score 1926

so you know the latest thing in advertising?! its plastikbags!!!

HappyHour's picture
HappyHour
Activity Score 2381

How is this free advertising? Those suitcases look pretty expensive.

Zulu-1's picture
Zulu-1
Activity Score 130

hahahahaha - The suitcases fell off the back of a truck! *Believe Dat*

AKesseli's picture
AKesseli
Activity Score 210

Red is okay. It's bright, but if I'm rushing through an airport it's going to take more than Red to get me to read that thing sideways. It's a big space - If you're going to advertise on it, let it rip.

AKesseli's picture
AKesseli
Activity Score 210

Red is okay. It's bright, but if I'm rushing through an airport it's going to take more than Red to get me to read that thing sideways. It's a big space - If you're going to advertise on it, let it rip.

Crownedog's picture
Crownedog
Activity Score 4

Just a note on the use of red. Red is the brand colour for the University. It made perfect sense to use a red suitcase that matched.

bakamono's picture
bakamono
Activity Score 1002

To be honest how many students are going to see this? Pay attention to the small logo? Be on that race? It might have been cheaper and more productive to drive a truck around some high school.

because therefore it is

Lazarus's picture
Lazarus
Activity Score 1536

They had to be sent from somewhere, so the price of the tickets would have been a factor.

Crownedog's picture
Crownedog
Activity Score 4

The cases are given to people who are traveling international students and academics who travel overseas as part of their job.

dsklan's picture
dsklan
Activity Score 1926

so you know the latest thing in advertising?! its plastikbags!!!

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