Griffith University: Trojan Suitcase

To promote Griffith University’s award winning international reputation where it counts, suitcases were turned into mobile billboards, which were then given to Griffith’s international students and traveling faculty. The red suitcases featured the University’s logo and the line “Get a global perspective.” The result was free advertising in international airports all around the world.

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Alan Crowne
Copywriter: Charles Schaefer
Production: Todd Adams
Published: March 2011

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9 comments

HappyHour's picture
HappyHour
2387 pencils

How is this free advertising? Those suitcases look pretty expensive.

Zulu-1's picture
Zulu-1
130 pencils

hahahahaha - The suitcases fell off the back of a truck! *Believe Dat*

AKesseli's picture
AKesseli
210 pencils

Red is okay. It's bright, but if I'm rushing through an airport it's going to take more than Red to get me to read that thing sideways. It's a big space - If you're going to advertise on it, let it rip.

AKesseli's picture
AKesseli
210 pencils

Red is okay. It's bright, but if I'm rushing through an airport it's going to take more than Red to get me to read that thing sideways. It's a big space - If you're going to advertise on it, let it rip.

Crownedog's picture
Crownedog
4 pencils

Just a note on the use of red. Red is the brand colour for the University. It made perfect sense to use a red suitcase that matched.

bakamono's picture
bakamono
1006 pencils

To be honest how many students are going to see this? Pay attention to the small logo? Be on that race? It might have been cheaper and more productive to drive a truck around some high school.

because therefore it is

Lazarus's picture
Lazarus
1502 pencils

They had to be sent from somewhere, so the price of the tickets would have been a factor.

Crownedog's picture
Crownedog
4 pencils

The cases are given to people who are traveling international students and academics who travel overseas as part of their job.

dsklan's picture
dsklan
1927 pencils

so you know the latest thing in advertising?! its plastikbags!!!

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