Griffin's Boxing & Fitness: Alarm Bell

Small hammers on chains installed on public fire alarm bells.
“When the bell rings, the next round of a boxing-inspired fitness regime begins.”

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Account Services: Mandy Hurford

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11 comments

Hadrons's picture
Hadrons
5743 pencils

?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

NicoCiego's picture
NicoCiego
1035 pencils

You keep on posting senseless comments.

Nike Diesel's picture
Nike Diesel
13339 pencils

+1 @Nico.

Andrej's picture
Andrej
656 pencils

What

simonds08's picture
simonds08
598 pencils

I can only imagine the bell gets abused

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

I i really like it. good one

Roger Keynes's picture
Roger Keynes
5498 pencils

Okay.

Will Think for Salary

Nike Diesel's picture
Nike Diesel
13339 pencils

I like it. But, is it legal to tamper with safety, as in public fire alarm bells? I can imagine this being abused like Hell.
Kinda surprised it went through...

Al Woods's picture
Al Woods
19 pencils

Yep, kinda like this one. Pure awareness piece for the brand and if anyone didn't 'get' the bell thing then they can Google it on their phone straight away...then tell everyone how much they love it. Simple.

cortneigh's picture
cortneigh
45 pencils

I think this is simple, but they could give more of a clue of what it is. Without the boxing text I wouldn't understand what the image is about.

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