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Alarm Bell

Agency: 
Published/Aired: 
December 2011
11101
Description: 

Small hammers on chains installed on public fire alarm bells.
“When the bell rings, the next round of a boxing-inspired fitness regime begins.”

Ambient advertisment created by Spring, Canada for Griffin's Boxing & Fitness, within the category: Recreation, Leisure.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Account Services: Mandy Hurford

Comments (11)

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Hadrons's picture
Hadrons
Activity Score 6041

?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

NicoCiego's picture
NicoCiego
Activity Score 1033

You keep on posting senseless comments.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+1 @Nico.

Andrej's picture
Andrej
Activity Score 656

What

Wordfruit's picture
Wordfruit
Activity Score 1023

Nah...

simonds08's picture
simonds08
Activity Score 598

I can only imagine the bell gets abused

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

I i really like it. good one

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Okay.

The Jobless Writer
Will Think for Salary

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I like it. But, is it legal to tamper with safety, as in public fire alarm bells? I can imagine this being abused like Hell.
Kinda surprised it went through...

Al Woods's picture
Al Woods
Activity Score 19

Yep, kinda like this one. Pure awareness piece for the brand and if anyone didn't 'get' the bell thing then they can Google it on their phone straight away...then tell everyone how much they love it. Simple.

cortneigh's picture
cortneigh
Activity Score 45

I think this is simple, but they could give more of a clue of what it is. Without the boxing text I wouldn't understand what the image is about.

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