Greenpeace: The melting billboard

Isn't it nice to know that you can use as much power as you like? Let's hope that all your equipment is waterproof.

Advertising School: Miami Ad School Europe
Art Director / Photographer: Sebastian Burghardt
Copywriter: Justin Salice-Stephan

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32 comments

Guest's picture
Guest

too much copy...but decent idea

more onion's picture
more onion
22 pencils

I don't know if it's a copy, but if it's totally fresh I like it ;-)

more onion's picture
more onion
22 pencils

this comment isn't on purpose - there's just NO DELETE BUTTON...

Guest's picture
Guest

I really like the idea and I think the copy is absolutely fine. Nice Work.

Guest's picture
Guest

fake

matks's picture
matks
475 pencils

Of course it's fake. It's a student book entry. But a very good one. Especialy for as for such a worn-out topic.

Guest's picture
Guest

Scam!

Guest's picture
Guest

don't you freakin read?? it is a student work, same goes to you "fake" dude

sneakyhands's picture
sneakyhands
1857 pencils

yeah, axe the second sentence and it still works.

Lecter Lecaros's picture
Lecter Lecaros
559 pencils

Come on guys these are students, I think this is a really good work.

Guest's picture
Guest

it's not a real work... so why showcase it?

Zulo's picture
Zulo
62 pencils

Because it is studentwork. And in AOTW there is student work too.

Guest's picture
Guest

really really really fake!!!

brain123's picture
brain123
830 pencils

Yeah, let's chop a big chunk of polar ice out of a dying iceberg so it can melt somewhere in Tokyo over a tiny city in a big fishbowl ...
That'll stop global warming.

Guest's picture
Guest

Hacho!!!

Oh excuse me, I'm just allergic to scam.

Guest's picture
Guest

Fine, let's use a big block of ice to show how you don't have to waste water.
pfffff!!!

agwbl's picture
agwbl
299 pencils

As student work, I love the general idea, but the line is too condescending. To get me to change my ways you have to get me to empathize with your position. I won't feel that way if you immediately place me on the defensive.

artiam's picture
artiam
123 pencils

absolutely agree, nice idea otherwise

dshott's picture
dshott
475 pencils

2's on that

publicista's picture
publicista
24 pencils

fake!

Guest's picture
Guest

Honestly, if this idea was indeed executed, how may i ask would you redo it?

What I'm trying to say is that the world ain't all that cool. Some places are H-O-T hot. So even if you put a meter thick ice, in, say, any part of Asia, or in spring or summer for that matter, it'd melt in a day.

And as I see it, the impact from the idea is from the melting ice, cus if you put it up today, and I see it tmr, I'll just go, "Oh looky, it's a global warming billboard, and a tank full of water below it. Wow. Sweet. I'll go home right now and chuck all my electronics..."

Ain't gonna happen. Well designed, not well thought out. All I'm saying.

Guest's picture
Guest

read the copy - the installation will is supposed to be placed during the winter. I guess there is a thought behind it. and come one guys these are students. i think that this a nice idea to create buzz arround a global problem. like it!

Guest's picture
Guest

Wouldn't the ice on the bottom of the billboard melt first? (as opposed to the top)
Which would result in the billboard being revealed in reverse...

Because as it melts, wouldn't the water run down making the bottom melt faster?

bushdlv's picture
bushdlv
59 pencils

bushdlv

hey the ice will melt overall (not in the sequence of top or bottom). Anyways nice idea!Cheers!

Guest's picture
Guest

nice idea but looks fake

Guest's picture
Guest

IT IS A BRILLIANT IDEA. NO DOUBT. NO NOTHING

Guest's picture
Guest

Brilliant

Guest's picture
Guest

Yeah, it is a very good idea AND I do like the copy

Guest's picture
Guest

its great and i love it, its clever, its fantastic. end of story.

Guest's picture
Guest

love it!!!!!

Jablai's picture
Jablai
47 pencils

This is nice.

adsrule's picture
adsrule
181 pencils

Melting polar bear was already done in the One Show too. Same difference.

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