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Staple Trees

Agency: 
Published/Aired: 
December 2009
Description: 

The more you staple, the more trees are chopped. Save office paper.

Advertising Agency: Firstell Communications, Shanghai, China
Chief Creative Officer: Murphy Chou
Creative Director: Yun Jin
Associate Creative Director: Jun Chen
Art Director: Murphy Chou
Copywriter: Murphy Chou
Illustrator: Murphy Chou
Photographer: Ken Goh
Executive Media Director: Michelle Wang
Media Buyer: Lisa Shen

Comments (31)

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Highest Rated

Guest's picture
Guest

realllyyyyyy nice!

gioborde's picture
gioborde
Activity Score 1387

the artwork is BRUTALLY WELL DONE!!. But i dont know, staples making up trees would actually be a code for rather the opposite...

GiBo

tirthomitro's picture
tirthomitro
Activity Score 2758

hats off to the ideators!!

they showed me a picture & i laughed
dignity has never been photographed

xcreativity's picture
xcreativity
Activity Score 2374

amazing! congrats

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

satrianee's picture
satrianee
Activity Score 3748

what a patience. this is "art"work. the "stepped" idea of focusing on the staples makes the idea deeper than direct mention of the paper too... to staple, you need more than one leaf.

rawaa's picture
rawaa
Activity Score 35

lovely artwork

aaaron's picture
aaaron
Activity Score 103

Nice artwork but yhe idea is old...

TheSituation69's picture
TheSituation69
Activity Score 19

GREAT!! cant imagine how long it took them, looks awesome zoomed out

Paloma's picture
Paloma
Activity Score 531

Love the artwork. Just the artwork.

smartbox's picture
smartbox
Activity Score 177

The same for me: "Love the artwork. Just the artwork"
:)

thaistylez's picture
thaistylez
Activity Score 224

incredible art work...

needless to say !!

:O

Fridgerator's picture
Fridgerator
Activity Score 458

Concept's a tad off isn't it? Plenty of staples on there but the art is a forest full of trees. I understand that in order to staple you use more than one piece of paper, but still, visual and copy don't really work in a tandem for this one. Incredible art regardless.

----------------------------------------------
The concept is only as good as the execution.

Blest's picture
Blest
Activity Score 4

Amazing execution and great conceptual idea.

Blest's picture
Blest
Activity Score 4

but ya the copy could use some work

morse's picture
morse
Activity Score 17518

Super cool, will share on my FB.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

umang27's picture
umang27
Activity Score 2

Great execution!!

But going by the copy.. this artwork alone should be responsible for the cutdown of so many trees.

popmilk's picture
popmilk
Activity Score 36

so... how many trees are used to make this ad?

mosho's picture
mosho
Activity Score 298

i agree with popmilk
the artwork is amazing but how many trees are used to make this ad they r trying to convince ppl with something they cant do :D

Mohamed El Mahdy
www.sketchescs.com

akshaysrikar's picture
akshaysrikar
Activity Score 420

whoaaa! intense ... love it

angieraj's picture
angieraj
Activity Score 428

Isnt the whole ad a big paradox? Dont use staples, but look for the ad I have used about a million...wonderful.

Thumbs Down.

Cognito Ergo Sum

Dadaism's picture
Dadaism
Activity Score 161

Awesome Visual!!! But a fail advert............ What a waste.

Dadaism's picture
Dadaism
Activity Score 161

Might be the translation that course all the problem.

pepsiice's picture
pepsiice
Activity Score 253

I think the numerous amount of staple wires that were used was a sacrifice that had to be made. it's more impactful in that manner and it DOES make the point more obvious. =') these guys are crazy

Adaddicted's picture
Adaddicted
Activity Score 3435

chou yun jin jun chen lu ken goh wang shen mao kens cao................... well done!!!

withalltherespects

R U serious's picture
R U serious
Activity Score 416

It doesn't surprise me that this was made by Chinese people.

Say my name, say my name...

Dzsoi's picture
Dzsoi
Activity Score 8436

Not really, no. You stopped thinking when you found something spectacular with 'staples' and 'trees' (let's say it: first thought). These trees are not destroyed by staples but made of staples. And this faulty logic leaded you to make a controversial ambient. Silly idea wonderfully made.

Wordnerd's picture
Wordnerd
Activity Score 6692

visually awesome. but why a healthy forest out of stapler-pins? would make more sense to see cút down trees, right?
Also the stapler thing is symbolic for using paper. the more you staple, the more trees are cut down is just wrong. the headline should just say save office paper.

slammary's picture
slammary
Activity Score 214

I love this artwork, awesome! Really new executive method. I would like to buy it, really! There's not only the patience, but also the passion!

For creative people, we all need new thinking direction. Copy and art needs more corperation and communication.

Above all, this is a storm. I am looking foreward to see a series like this in the PRIZE Archieve!

coco koo's picture
coco koo
Activity Score 3

It's great. Nice artwork!

Billoughsby's picture
Billoughsby
Activity Score 5142

Save the iron ore!™

That's it.

Tononoke's picture
Tononoke
Activity Score 16

SO YOU CHOPPED LIKE HUNDRED OF TREES TO MAKE THIS ART, VERY CONSIDERATED

Guest's picture
Guest

realllyyyyyy nice!

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