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Global Warming Awareness, Naked Testimony

Agency: 
Published/Aired: 
August 2009
Description: 

The AME award winning campaign was centered around a publicity based event featuring 600 people posing naked on the Aletsch Glacier in Switzerland photographed by U.S. installation artist Spencer Tunick. The event generated worldwide publicity to raise global warming awareness through art, an on-line presence and a public relations campaign.

Euro RSCG Zurich Switzerland

Chairman & CEO: Frank Bodin
Creative Director: Jurg Aemmer
Junior Account Director: Sebastian Zeuner
Campaign Coordinator: Markus Allemann

Comments (78)

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Highest Rated

grasshopper's picture
grasshopper
Activity Score 54

what a bunch of fags we have on this site. done, seen before sex, w t f are u guys thinking, brainless bloody shits.
it's a brilliant idea,
wow,

first lets first fight against the bloody morons on this site who have no clue what an idea is. Also those who are jealous

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Looks like flashmob. This is real or just a print work?

Guest's picture
Guest

this was real

Guest's picture
Guest

Is this real?? or against green?

KESHAV's picture
KESHAV
Activity Score 149

brave ad

Guest's picture
Guest

done like millions times

hidearshake's picture
hidearshake
Activity Score 132

Getting 600 people naked is really an award winning! Sex sells but in a different way!

Guest's picture
Guest

done a millilion times yes. But for once, it is credited to the one who made this concept for the first time, the photograper Spencer Tunick. So, pretty cool.

Guest's picture
Guest

like all of this gimmick photographer's "shticktures," it was all tits and fury, signifying nothing...

yctham's picture
yctham
Activity Score 178

Not an easy job. Without the explanation, I thought it is Photoshop work. =p By the way, how could target audience knows which organization the ad from?

everartz's picture
everartz
Activity Score 7609

... and there isnt a damn word to explain hundreds of naked people standing in the middle of the frozen mountain !!!!
how dumb!!

| Everartz |

Guest's picture
Guest

Great.

Guest's picture
Guest

I hope they had plenty of sunblock on hand for the twigs and berries.

Guest's picture
Guest

fucking great. bravo

Guest's picture
Guest

蝦米?

shahidali's picture
shahidali
Activity Score 4069

award winning???????????
why do u need naked people to communicate global warming issue? its like cutting trees to make grounds for forestation. we had one issue of global warning. now we find people finding excuse to throw away their clothes.
what social campaign do we make to reduce nudity in the society? a global Makganyene revolution?
"nobody has done it before" is not innovation. craps can get awards too.

shahid

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Forrest Gump running for women rights?

Pencil-Killer's picture
Pencil-Killer
Activity Score 59

award winning? let's get naked and change the world?? it grabs attention, but not in positive ways..

Guest's picture
Guest

天哪

Guest's picture
Guest

it‘s strong!

Guest's picture
Guest

外国人好疯狂哦

Guest's picture
Guest

老外总以为自己是救世主,总想着代表全人类说话
先做好自己的事情吧

觉得这些人有够无聊的

Guest's picture
Guest

这是典型的中国人,“穷则独善其身,富则兼济天下”,人家这种是以地球为我家,是一种大局观,ok?

Guest's picture
Guest

i don't think it's a photoshop work... Don't they feel cold.....

Guest's picture
Guest

no.it is not photoshop work!

Guest's picture
Guest

powerful

Guest's picture
Guest

Nudism is a fun, healthy, freeing and wholesome way for men and women to socialize and live without clothes. Naturism is a philosophy that values simplicity and increased harmony with nature.

Enjoy our clothing free lifestyle!

http://www.naturistspace.org

Guest's picture
Guest

这种行为无聊的很。

Guest's picture
Guest

Who pays for the trip?

acushla's picture
acushla
Activity Score 10

I think the fame of the photographer overshadows the creative.

Guest's picture
Guest

I think this is real

Guest's picture
Guest

你们在说什么,一句都看不懂,请讲普通话,谢谢!!!

Guest's picture
Guest

疯狂的人啊
莪对他们无语

Guest's picture
Guest

唉!人啊!都不满足总想找点事!我支持!!!!!!!!!!!!到中国来深圳市裸奔好不啊!

Guest's picture
Guest

呐呐。

Guest's picture
Guest

原主抚慰你们孤独的灵魂····

Guest's picture
Guest

都是傲游的…………⊙﹏⊙b汗

Guest's picture
Guest

裸奔還集體照張相。瘋狂的人類

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Wish I knew chinese. :)

Guest's picture
Guest

welcome to China~~

Guest's picture
Guest

ah...wish you don`t know,they are talking about boring things.
I don`t like the way those Chinese talking.

ivan's picture
ivan

If you were wondering, I checked they are real comments with real opinions. :)

Guest's picture
Guest

一群牛人

Guest's picture
Guest

o(∩_∩)o...哈哈,遨友们大家好!so cool~~~superman!

Guest's picture
Guest

形为艺术!鉴定完毕

Guest's picture
Guest

crazy,

Guest's picture
Guest

可悲的地球

Guest's picture
Guest

我还以为是小日本呢

Guest's picture
Guest

hhhHh

Guest's picture
Guest

WOWO

Guest's picture
Guest

"Our Time Is Up."

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