Greenpeace China: Staple Trees

The more you staple, the more trees are chopped. Save office paper.

Advertising Agency: Firstell Communications, Shanghai, China
Chief Creative Officer: Murphy Chou
Creative Director: Yun Jin
Associate Creative Director: Jun Chen
Art Director: Murphy Chou
Copywriter: Murphy Chou
Illustrator: Murphy Chou
Photographer: Ken Goh
Executive Media Director: Michelle Wang
Media Buyer: Lisa Shen
Published: December 2009

31 comments

Gi_bo's picture
Gi_bo
1385 pencils

the artwork is BRUTALLY WELL DONE!!. But i dont know, staples making up trees would actually be a code for rather the opposite...

GiBo

tirthomitro's picture
tirthomitro
2764 pencils

hats off to the ideators!!

they showed me a picture & i laughed
dignity has never been photographed

xcreativity's picture
xcreativity
2374 pencils

amazing! congrats

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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satrianee's picture
satrianee
3748 pencils

what a patience. this is "art"work. the "stepped" idea of focusing on the staples makes the idea deeper than direct mention of the paper too... to staple, you need more than one leaf.

rawaa's picture
rawaa
35 pencils

lovely artwork

aaaron's picture
aaaron
103 pencils

Nice artwork but yhe idea is old...

TheSituation69's picture
TheSituation69
19 pencils

GREAT!! cant imagine how long it took them, looks awesome zoomed out

Paloma's picture
Paloma
531 pencils

Love the artwork. Just the artwork.

smartbox's picture
smartbox
177 pencils

The same for me: "Love the artwork. Just the artwork"
:)

thaistylez's picture
thaistylez
224 pencils

incredible art work...

needless to say !!

:O

Fridgerator's picture
Fridgerator
458 pencils

Concept's a tad off isn't it? Plenty of staples on there but the art is a forest full of trees. I understand that in order to staple you use more than one piece of paper, but still, visual and copy don't really work in a tandem for this one. Incredible art regardless.

----------------------------------------------
The concept is only as good as the execution.

Blest's picture
Blest
4 pencils

Amazing execution and great conceptual idea.

Blest's picture
Blest
4 pencils

but ya the copy could use some work

morse's picture
morse
16530 pencils

Super cool, will share on my FB.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

umang27's picture
umang27
2 pencils

Great execution!!

But going by the copy.. this artwork alone should be responsible for the cutdown of so many trees.

popmilk's picture
popmilk
36 pencils

so... how many trees are used to make this ad?

mosho's picture
mosho
298 pencils

i agree with popmilk
the artwork is amazing but how many trees are used to make this ad they r trying to convince ppl with something they cant do :D

akshaysrikar's picture
akshaysrikar
420 pencils

whoaaa! intense ... love it

angieraj's picture
angieraj
428 pencils

Isnt the whole ad a big paradox? Dont use staples, but look for the ad I have used about a million...wonderful.

Thumbs Down.

Cognito Ergo Sum

Dadaism's picture
Dadaism
161 pencils

Awesome Visual!!! But a fail advert............ What a waste.

Dadaism's picture
Dadaism
161 pencils

Might be the translation that course all the problem.

pepsiice's picture
pepsiice
253 pencils

I think the numerous amount of staple wires that were used was a sacrifice that had to be made. it's more impactful in that manner and it DOES make the point more obvious. =') these guys are crazy

Adaddicted's picture
Adaddicted
3435 pencils

chou yun jin jun chen lu ken goh wang shen mao kens cao................... well done!!!

withalltherespects

R U serious's picture
R U serious
408 pencils

It doesn't surprise me that this was made by Chinese people.

Say my name, say my name...

Dzsoi's picture
Dzsoi
6363 pencils

Not really, no. You stopped thinking when you found something spectacular with 'staples' and 'trees' (let's say it: first thought). These trees are not destroyed by staples but made of staples. And this faulty logic leaded you to make a controversial ambient. Silly idea wonderfully made.

Wordnerd's picture
Wordnerd
6660 pencils

visually awesome. but why a healthy forest out of stapler-pins? would make more sense to see cút down trees, right?
Also the stapler thing is symbolic for using paper. the more you staple, the more trees are cut down is just wrong. the headline should just say save office paper.

slammary's picture
slammary
214 pencils

I love this artwork, awesome! Really new executive method. I would like to buy it, really! There's not only the patience, but also the passion!

For creative people, we all need new thinking direction. Copy and art needs more corperation and communication.

Above all, this is a storm. I am looking foreward to see a series like this in the PRIZE Archieve!

coco koo's picture
coco koo
3 pencils

It's great. Nice artwork!

Billoughsby's picture
Billoughsby
5091 pencils

Save the iron ore!™

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Tononoke's picture
Tononoke
16 pencils

SO YOU CHOPPED LIKE HUNDRED OF TREES TO MAKE THIS ART, VERY CONSIDERATED

Guest's picture
Guest

realllyyyyyy nice!

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