Greenpeace China: Staple Trees

the artwork is BRUTALLY WELL DONE!!. But i dont know, staples making up trees would actually be a code for rather the opposite...

hats off to the ideators!!

amazing! congrats

what a patience. this is "art"work. the "stepped" idea of focusing on the staples makes the idea deeper than direct mention of the paper too... to staple, you need more than one leaf.

lovely artwork

Nice artwork but yhe idea is old...

GREAT!! cant imagine how long it took them, looks awesome zoomed out

Love the artwork. Just the artwork.

The same for me: "Love the artwork. Just the artwork"
:)

incredible art work...

needless to say !!

:O

Concept's a tad off isn't it? Plenty of staples on there but the art is a forest full of trees. I understand that in order to staple you use more than one piece of paper, but still, visual and copy don't really work in a tandem for this one. Incredible art regardless.

Amazing execution and great conceptual idea.

but ya the copy could use some work

Super cool, will share on my FB.

Great execution!!

But going by the copy.. this artwork alone should be responsible for the cutdown of so many trees.

so... how many trees are used to make this ad?

i agree with popmilk
the artwork is amazing but how many trees are used to make this ad they r trying to convince ppl with something they cant do :D

whoaaa! intense ... love it

Isnt the whole ad a big paradox? Dont use staples, but look for the ad I have used about a million...wonderful.

Thumbs Down.

Awesome Visual!!! But a fail advert............ What a waste.

Might be the translation that course all the problem.

I think the numerous amount of staple wires that were used was a sacrifice that had to be made. it's more impactful in that manner and it DOES make the point more obvious. =') these guys are crazy

chou yun jin jun chen lu ken goh wang shen mao kens cao................... well done!!!

It doesn't surprise me that this was made by Chinese people.

Not really, no. You stopped thinking when you found something spectacular with 'staples' and 'trees' (let's say it: first thought). These trees are not destroyed by staples but made of staples. And this faulty logic leaded you to make a controversial ambient. Silly idea wonderfully made.

visually awesome. but why a healthy forest out of stapler-pins? would make more sense to see cút down trees, right?
Also the stapler thing is symbolic for using paper. the more you staple, the more trees are cut down is just wrong. the headline should just say save office paper.

I love this artwork, awesome! Really new executive method. I would like to buy it, really! There's not only the patience, but also the passion!

For creative people, we all need new thinking direction. Copy and art needs more corperation and communication.

Above all, this is a storm. I am looking foreward to see a series like this in the PRIZE Archieve!

It's great. Nice artwork!

Save the iron ore!™

SO YOU CHOPPED LIKE HUNDRED OF TREES TO MAKE THIS ART, VERY CONSIDERATED

realllyyyyyy nice!